Companies must remember that salary is no longer the decisive argument for an employee’s application. Instead, the focus on satisfying the needs and expectations of young professionals is much more significant. Read more
employer branding
Numbers tell, but stories sell. In this article, we learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand. Read more
Why consider Employee Advocacy? Most companies find getting their messages across to their target audience challenging. Except for the largest Read more
Just as B2B companies and recruiters have managed to adapt their recruiting processes to millennials, the next generation of young Read more
This article will offer ways to get colleagues more tuned into and engaged in your company’s marketing and communication efforts Read more
In today’s new economics of service, it’s critically important to unite employees within an organisation so they are pulling in Read more
Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their Read more
In a world where the opinion of our peers, driven by social networks, has become preponderant in our choices, HR Read more
Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign. Read more
