In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload. Read more
Strategy
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty. Read more
Smart marketers know that investing in robust analytics is crucial for sustained success. Explore how data-driven decisions can enhance ROI, spot trends, and provide a competitive edge in the market. Read more
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
When choosing a creative partner for global B2B marketing, does the structure of the agency network matter? Explore the benefits of local market knowledge and a collaborative approach. Read more
MarTech Cube and BBN International have formed a strategic B2B marketing partnership, combining their strengths to set new benchmarks and deliver outstanding value in the B2B marketplace. Read more
As marketers, we deploy more high-tech tools and better metrics than ever. But information alone does not equal persuasion. B2B marketers must engage audiences meaningfully. Read more
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Discover why CX is crucial in B2B marketing for driving loyalty, enhancing reputation, and fuelling growth in our latest blog. Read more
