B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
Strategy
Organisations often start ABM without proper research, and insights and are not getting results. Learn how customised research reports can help marketers get the best out of their ABM campaigns. Read more
Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs Read more
Here are some tips and thoughts from Tor Wallin Andreassen, Research manager, professor and founder of the Norwegian Customer Barometer, on what it takes to succeed as a marketing manager in a B2B company. Read more
To stand out, we must do things that make the audience take action. Marketers need to put quality over quantity, especially in B2B, that, for decades, has focused on short-term measures to reach immediate goals. Read more
According to Douglas Adams, in his hilarious novel The Hitchhiker’s Guide to the Galaxy, 42 is the meaning of life, Read more
Where should heads of marketing focus their budgets in 2023? Should they trust conventional channels or try to reverse the Read more
David Jordan, President of Bader Rutter, shares some of his thoughts on how important emotion is in B2B Marketing and Read more
Andrew Haussegger, co-founder and CEO of BBN Partner, Green Hat, headquartered in Melbourne, Australia talked to us recently about Account-based Read more
A tale of how ants transformed into bees and took flight: “Once upon a time, there was a young agency Read more
