A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
Strategy
When choosing a creative partner for global B2B marketing, does the structure of the agency network matter? Explore the benefits of local market knowledge and a collaborative approach. Read more
MarTech Cube and BBN International have formed a strategic B2B marketing partnership, combining their strengths to set new benchmarks and deliver outstanding value in the B2B marketplace. Read more
As marketers, we deploy more high-tech tools and better metrics than ever. But information alone does not equal persuasion. B2B marketers must engage audiences meaningfully. Read more
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Discover why CX is crucial in B2B marketing for driving loyalty, enhancing reputation, and fuelling growth in our latest blog. Read more
Discover why investing in premium content is essential for B2B marketing success, enhancing brand reputation and driving growth. Read more
Discover the transformative journey of data-driven marketing and its impact. Read insights from LUXID’s comprehensive study and learn how companies navigate the vast ocean of data to achieve measurable outcomes. Read more
Debunking ABM myths: Discover the truth behind Account-Based Marketing, its scope, and how it drives growth, dispelling common misconceptions. Read more
Boost B2B marketing success with a balance of brand building and sales, multi-channel reach, and AI insights for a resilient future. Read more
