Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
programmatic advertising
A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
CLV is a key business metric that presents a projection of the net value of your entire future relationship with Read more
One number in the recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic Read more