No doubt paid advertising—primarily digital ads—drives results. And the most significant percentage of digital display ads purchased are data-driven, automated Read more
programmatic advertising
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more