Selling through partners and distributors is an oft-favoured model of growing the business. However, many companies struggle to determine and Read more
Product Marketing
Brexit is front page news – and all the media coverage has made me wonder: what impact might it have Read more
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t Read more
Looking for insight on franchise marketing? Patti Laine, President of BBN Canada (Franchise), shares her expertise and advice with Canadian Business Franchise Read more
If a service or product launch is at the centre of your communications strategy, and if you haven’t found your Read more
