Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers. Read more
User Experience
Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service. Read more
Discover how Sora could revolutionise B2B marketing with AI-generated videos, enhancing content creation, user experience, and hyper-personalisation. Read more
Move B2B customers from transactional to transformational relationships with data-driven insights, empathy, and a commitment to mutual success. Read more
The BBN exchange programme offers individuals a privileged opportunity to gain a unique work experience and to engage with other BBN partner agencies around the globe. Read more
B2B global marketing weaves your brand into diverse cultures, requiring strategy & adaptability for unparalleled outcomes. Read more
Staying close to customers and in a new market should include a marketing team structure organised to effectively market on a global basis. Read more
Global content marketers struggle to create pertinent content for the right global audience. Our experts share insights on achieving local relevance with customers. Read more
B2B marketers often use a single language website for global reach. Yet, online localisation is key for true global presence. Read more
Client satisfaction plays a unique role in the way in which a business operates and ultimately prospers. Richard Thomas, Managing Read more
