The COVID-19 pandemic has been impacting businesses with overwhelming challenges and CEOs are manoeuvring through unchartered waters. Every move counts Read more
Account Based Marketing
With Account-Based Advertising (ABA) you align Marketing efforts towards the accounts with most Revenue potential. In a highly connected digital Read more
Companies have been contacting us in search of new ways and solutions to connect with prospects lately. They are used Read more
We’ve all read the numerous articles sharing tips for working at home, and while the advice these offers is valuable, Read more
They say that, when times get tough, the tough get going. And that’s probably why, in a time where many Read more
Among the B2B technology marketers I’ve had the privilege of working with, few ideas are getting as much interest as Read more
This article examines how approaching sales and marketing with account-based marketing (ABM) lifts efficiency across the board. To kick things Read more
Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that Read more
A wise man once said: All marketing is a calibration of friction. Sure, that wise man is me. But that Read more
NEWS: New strategic partnerships see BBN expand specialisms and expertise BBN continues its global expansion by announcing the appointment of Read more