Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty. Read more
International Marketing
BBN partner agencies shined at the B2 Awards, securing nearly 15% of the total wins. Learn more about their standout performances and the innovative strategies behind their success. Read more
The courageous marketer understands that the right talent and recruitment can be the difference between stagnation and success. Read more
In today’s business to business world, marketing leadership is evolving into a strategic powerhouse, reshaping the role and driving profits. Read more
To stand out in B2B marketing, brands must prioritise emotion and creative courage over short-term goals, forging memorable, trust-building connections Read more
B2B global marketing weaves your brand into diverse cultures, requiring strategy & adaptability for unparalleled outcomes. Read more
Staying close to customers and in a new market should include a marketing team structure organised to effectively market on a global basis. Read more
This article is to acknowledge and show our respect for three very important aspects of global marketing, no matter the location – whether physical or virtual. Read more
Global content marketers struggle to create pertinent content for the right global audience. Our experts share insights on achieving local relevance with customers. Read more
B2B marketers often use a single language website for global reach. Yet, online localisation is key for true global presence. Read more
