B2B global marketing weaves your brand into diverse cultures, requiring strategy & adaptability for unparalleled outcomes. Read more
Content Marketing
Staying close to customers and in a new market should include a marketing team structure organised to effectively market on a global basis. Read more
Global content marketers struggle to create pertinent content for the right global audience. Our experts share insights on achieving local relevance with customers. Read more
A company’s LinkedIn page cannot thrive with just one or two company news updates. It requires engaging content and an authentic approach. Read more
Does gating content still belong in a modern marketing strategy? A courageous CMO should be confident that the content is good enough to create leads and sales based on its own merit. Read more
Numbers tell, but stories sell. In this article, we learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand. Read more
Our BBN partner in Finland tested three ways for content creators to use AI assistance – Here are some of their findings, including ratings, practical examples, tool recommendations, pros and cons. Read more
Nowadays, content marketing is part of the daily business of every B2B company. It should be practised more effectively though Read more
As a content marketer, you know how important it is for your content to increase audience engagement, drive conversions and Read more
We recently asked our experts from across the globe about the critical areas of B2B marketing in the coming 12 Read more
