Today, 91% of large companies are deploying an account-based marketing (ABM) strategy. Seeing as 35% of companies with a full ABM Read more
Content Marketing
Dare to share, but differently. As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every Read more
Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that Read more
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating Read more
Generating leads from your posted content In most cases, a post does not yield a lead or an opportunity. If Read more
If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be Read more
You read books about it, attend webinars on it, and even spend money learning how to leverage the latest Read more
The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different Read more
They say that, when times get tough, the tough get going. And that’s probably why, in a time where many Read more
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As Read more