Posted by BBN Central on 19th Jul 2024
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.
READ MOREPosted by BBN Central on 19th Jul 2024
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Posted by BBN Central on 16th Jul 2024
Discover the latest trends and insights in content marketing from Custom Media's comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing.
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Posted by BBN Central on 5th Jul 2024
Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service.
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Posted by BBN Central on 26th Jun 2024
MarTech Cube and BBN International have formed a strategic B2B marketing partnership, combining their strengths to set new benchmarks and deliver outstanding value in the B2B marketplace.
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Posted by BBN Central on 12th Jul 2024
Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers.
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Posted by BBN Central on 28th Jun 2024
When choosing a creative partner for global B2B marketing, does the structure of the agency network matter? Explore the benefits of local market knowledge and a collaborative approach.
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Your generous support will enable the World Bee Project to expand 80 women’s honey businesses throughout 2023–2024. It will also help the women to earn additional income as beekeeping trainers, enabling other women in their communities to acquire financial independence by pursuing livelihoods as beekeepers.
