Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals.
READ MOREPosted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
In this article, learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand.
READ MOREPosted by BBN Central on 24th Mar 2023
BBNMIXTAPE
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Posted by BBN Central on 3rd Mar 2023
The Courageous CMO: Paves the way
Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs
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Posted by BBN Central on 21st Feb 2023
Expansion in the US, Middle East and Pakistan
Centric joins BBN as a new agency partner with offices in the US, Middle East and Pakistan, headquartered in Dubai, UAE. The digital marketing agency helps strengthen the partnership’s technical offerings.
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Posted by BBN Central on 13th Mar 2023
Become an ABM Shark with Insights
Organisations often start ABM without proper research, and insights and are not getting results. Learn how customised research reports can help marketers get the best out of their ABM campaigns.
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Posted by BBN Central on 24th Feb 2023
3 ways for content creators to use AI
Our BBN partner in Finland tested three ways for content creators to use AI assistance – Here are some of their findings, including ratings, practical examples, tool recommendations, pros and cons.
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