Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward

In this article, learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand.

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BBNMIXTAPE

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

The Courageous CMO: Prioritises brand building

B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals.

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The Courageous CMO: Paves the way

Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs

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Expansion in the US, Middle East and Pakistan

Centric joins BBN as a new agency partner with offices in the US, Middle East and Pakistan, headquartered in Dubai, UAE. The digital marketing agency helps strengthen the partnership’s technical offerings.

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Become an ABM Shark with Insights

Organisations often start ABM without proper research, and insights and are not getting results. Learn how customised research reports can help marketers get the best out of their ABM campaigns.

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    3 ways for content creators to use AI

    Our BBN partner in Finland tested three ways for content creators to use AI assistance – Here are some of their findings, including ratings, practical examples, tool recommendations, pros and cons.

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