A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
Thought Leadership
BBN has ranked number one in the B2B Marketing top 10 international B2B marcomms agencies league table 2022 (UK Report) Read more
Dare to share, but differently. As a 30-plus year PR/Marcom professional, “thought leadership” has been a part of nearly every Read more
They say that, when times get tough, the tough get going. And that’s probably why, in a time where many Read more
The simple answer is they can’t. In the same way, you can never prove an aircraft carrier is as specialist Read more
BBN has ranked number one in the B2B Marketing top 15 international B2B marcomms agencies league table 2020 LONDON, 04 Read more
BBN Academy has become the highlight of the year for many of our partners. It provides an excellent platform for Read more
What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a Read more
It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Read more
BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table LONDON, March 2019 Read more
