We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing. Read more
business to business
WARC’s Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing. Read more
Read more...In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload. Read more
Read more...BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Read more...Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty. Read more
Read more...Smart marketers know that investing in robust analytics is crucial for sustained success. Explore how data-driven decisions can enhance ROI, spot trends, and provide a competitive edge in the market. Read more
Read more...A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
Read more...Discover the latest trends and insights in content marketing from Custom Media’s comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing. Read more
Read more...Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service. Read more
Read more...When choosing a creative partner for global B2B marketing, does the structure of the agency network matter? Explore the benefits of local market knowledge and a collaborative approach. Read more
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