Understanding cultural nuances is crucial for successful international business interactions and building stronger connections globally. Read more
business to business
CMOs are eager to hire professionals specialising in data and analytics. It’s a core competency that every forward-thinking marketing team should possess, and it’s a battle for the best minds. Read more
In this article, BBN partner, Luxid Group takes a deep dive into some of the changes that have affected lead generation and provides insights on tackling these challenges. Read more
Does gating content still belong in a modern marketing strategy? A courageous CMO should be confident that the content is good enough to create leads and sales based on its own merit. Read more
Companies must remember that salary is no longer the decisive argument for an employee’s application. Instead, the focus on satisfying the needs and expectations of young professionals is much more significant. Read more
The CMO knows that data-driven decisions will always beat assumptions. Data is the common denominator in a business sector that has become insight-driven. Read more
President of Bader Rutter, David Jordan shares his thoughts on the potential of AI in marketing agencies, how it can complement human creativity, and how it can help identify new growth opportunities. Read more
If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
Numbers tell, but stories sell. In this article, we learn how storytelling works and how to use it to attract the attention of new customers, retain existing ones and increase trust in your brand. Read more
B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
