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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.
Awards

Custom Media Shines at Campaign Asia Awards: A Double Win!

We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing.

creative

Highly creative ads are four times more profitable than low creative quality ads

WARC's Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing.

b2b marketing

Innovation Boom: Why B2B Marketing should now focus on architectures instead of actions

In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload.

Connect with BBN International

Wherever you are in the world, over a thousand marketing, advertising, digital and PR specialists are ready to help take your brand to the next level. Start a conversation now, reach decision makers at BBN
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