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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

AdTech and the rise of programmatic

No doubt paid advertising—primarily digital ads—drives results. And the most significant percentage of digital display ads purchased are data-driven, automated ads called programmatic. According to Ad Age, "Programmatic ad buying...

Origins of Agile

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not surprising. It is a word to conjure with. A word...

Four themes for B2B marketing in 2021

Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their agendas in 2021. Virtual events have come to stay. Whether...

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