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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

How to build brand ambassadors with content marketing

This article will offer ways to get colleagues more tuned into and engaged in your company's marketing and communication efforts and explain the importance of getting them on board. The...

5 Reasons your business should have a Public Relations Strategy

The value of a sound public relations strategy is absolutely critical to modern-day business. Delivering the right messages at the right time to get to the right audiences can enhance...

Four critical challenges facing senior B2B marketers

BBN's Executive Chairman talks to us about four main challenges he believes face B2B marketers today and how partners across BBN are working together to solve them. Change is a...

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