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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

How to win B2B market share in tough times

They say that, when times get tough, the tough get going. And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts...

How to communicate during a pandemic

As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult. In an emotional...

Some good news in the midst of the bad

The rapid spread of COVID-19, matched with almost unprecedented falls in stock exchanges and, of course, climate change (which is losing the battle for attention right now)…means that there are...

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