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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

7 Reasons to use LinkedIn techniques when events run out

Companies have been contacting us in search of new ways and solutions to connect with prospects lately. They are used to contacting people through the event channel. Agreed, it’s a...

BUSTING MYTHS AND IDENTIFYING LEADS: How to give your sales a boost

  You read books about it, attend webinars on it, and even spend money learning how to leverage the latest resources and tools to make it easier, but one fact...

Globalisation: One Strategy Doesn’t Fit All

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful...

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