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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

Improving pipeline accuracy with ABM

This article examines how approaching sales and marketing with account-based marketing (ABM) lifts efficiency across the board. To kick things off, we discuss a topic that is dear to the...

ABM is essential for the alignment of sales and marketing teams

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing...

BBN ranked number one International B2B Marcomms Agency 2020

BBN has ranked number one in the B2B Marketing top 15 international B2B marcomms agencies league table 2020 LONDON, 04 February 2020 – Improving on their second-place ranking in 2019,...

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