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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

Marketing in a Time of COVID: One No-Coffee Catch-Up at a time

As the new normal continues to challenge marketers across the globe, our partner in Australia has been hunting for insights from some of the best. So,  they offered Stuart Matthewman,...

What makes good B2B Content?

Without good content, you may have a nicely designed website that won't hold peoples' attention; or social media messaging that no one reads. But what exactly is content? There's a...

How to Break Through the B2B Content Production Bottleneck

It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures...

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