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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

Why is Account-Based Advertising Important? Seven Reasons Why You Need It.

Do you know why the fastest way to reach a voice mail on Telemarketing is to call from a weak brand? The answer to this question is at the heart...

5 Steps to Integrate Your Content Marketing with Your ABM Strategy

Today, 91% of large companies are deploying an account-based marketing (ABM) strategy. Seeing as 35% of companies with a full ABM strategy are enjoying 50+% ROI, it’s important to ensure your...

WHAM! BAM! Happy Birthday

What the BAM are we talking about? Well, BAM is one of our favourite acronyms and stands for Brand Asset Management. It’s the proprietary model used by BBN partners across...

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