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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

BBN and The World Bee Project launch the first ever World Bee Community

The World Bee Community aims to engage and unite people of all ages worldwide with the issues facing bees and other pollinators Ahead of World Bee Day on the 20th of...

B2B Recruiting: Generation Z and the desperate search for authenticity.

Just as B2B companies and recruiters have managed to adapt their recruiting processes to millennials, the next generation of young talents is already coming around the corner: members of Generation Z. Depending...

Marketing across cultures: a collaboration between BBN and International Marketing students

In March 2022, BBN's Executive Director, Annette Poyser collaborated with five students from the University of Hasselt in Belgium on a course project themed around marketing across cultures.  We asked...

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