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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

5 Steps to Integrate Your Content Marketing with Your ABM Strategy

Today, 91% of large companies are deploying an account-based marketing (ABM) strategy. Seeing as 35% of companies with a full ABM strategy are enjoying 50+% ROI, it’s important to ensure your...

WHAM! BAM! Happy Birthday

What the BAM are we talking about? Well, BAM is one of our favourite acronyms and stands for Brand Asset Management. It’s the proprietary model used by BBN partners across...

Demand Generation vs Lead Generation

Contrary to popular belief, demand generation and lead generation aren’t the same! In fact, they’re two very separate parts of an effective overall marketing strategy, and you’ll want to deploy...

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