A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.
Discover the latest trends and insights in content marketing from Custom Media's comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing.
Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers.
