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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.

Stellar Keynote Lineup for FACE [of] THE FUTURE B2B Marketing Event

BBN Announces Stellar Keynote Lineup for FACE [of] THE FUTURE Event LONDON—November 24, 2021—BBN today announced the keynote lineup for their inaugural marketing conference, and the list includes an impressive...

Why brand building matters to performance marketing

In an era of sophistication, specialisation and globally distributed teams, we have two camps in marketing now, brand marketers and performance marketers. And often, we see miscommunication between the two...

3 Content Marketing Trends to Look Out For in 2022

As a content marketer, you know how important it is for your content to increase audience engagement, drive conversions and promote brand awareness — all while providing great ROI. From...

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