Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
Marketing automation
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email Read more
Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more Read more
A Goliath has risen in inbound marketing over the last several years. In 2018, 56% of B2B marketers have increased their Read more
Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective Read more
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
Account Based Marketing (ABM) is like getting an expensive Christmas present You start off your Christmas campaign by identifying a Read more
Marketing Automation is like nurturing a vegetable garden Taking the time to nurture a vegetable garden can be backbreaking. Smart Read more