Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was Read more
Marketing automation
There are many systems on the market to use for marketing automation – and thus reach your target group personally Read more
Over the last decade, customer expectations have increased on an exponential scale, resulting in digital channels transforming and evolving to Read more
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email Read more
Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more Read more
A Goliath has risen in inbound marketing over the last several years. In 2018, 56% of B2B marketers have increased their Read more
Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective Read more
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more