Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective Read more
Marketing automation
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
Account Based Marketing (ABM) is like getting an expensive Christmas present You start off your Christmas campaign by identifying a Read more
Marketing Automation is like nurturing a vegetable garden Taking the time to nurture a vegetable garden can be backbreaking. Smart Read more
THE STATE OF VIDEO In this article, from BBN’s newsletter Buzz we explore where marketers can bring video into the Read more
The new EU Privacy Policy ( GDPR) will affect the life of many marketing organizations by spring next year. The regulation will enter Read more
Maintaining the customer, respecting his passion and keeping him in direct connection with the sales team has many different forms Read more
“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a roundtable discussion on the good, Read more