“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the Read more
Marketing automation
Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that’s almost impossible, especially Read more
Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, Read more
Do your emails arrive and are they opened and appreciated? Or do some end up stranded and useless? Here are Read more
Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was Read more
There are many systems on the market to use for marketing automation – and thus reach your target group personally Read more
Over the last decade, customer expectations have increased on an exponential scale, resulting in digital channels transforming and evolving to Read more
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email Read more
Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more Read more