“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the Read more
Measurement
I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that Read more
If you’re a marketer, you’ve explored the seemingly never-ending list of metrics, such as social media engagement, site visits, and Read more
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
