Even if you’re not one of the lucky CMOs anticipating greater budgetary flexibility in the coming year, you can still gain ground by allocating your resources wisely, especially if competing with more hesitant rivals. Read more
Measurement
“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the Read more
Read more...I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that Read more
Read more...If you’re a marketer, you’ve explored the seemingly never-ending list of metrics, such as social media engagement, site visits, and Read more
Read more...Creative agencies have always struggled to prove their value. So why is it that the task seems to be even Read more
Read more...With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
Read more...The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
Read more...One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven Read more
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