Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech Read more
digital
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email Read more
With a six times higher conversion rate than other methods, it’s no wonder that more and more companies are integrating Read more
Over the past few years, marketing automation has become a standard technology for online businesses, and it’s only getting more Read more
If you’re a marketer, you’ve explored the seemingly never-ending list of metrics, such as social media engagement, site visits, and Read more
A Goliath has risen in inbound marketing over the last several years. In 2018, 56% of B2B marketers have increased their Read more
The world of information security is, arguably, the fastest evolving sector of the IT industry. It is no exaggeration to Read more
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
Process Efficiency The more efficient your process, the more chance of success, which seems blindingly obvious but in the early Read more