The CMO knows that data-driven decisions will always beat assumptions. Data is the common denominator in a business sector that has become insight-driven. Read more
digital
If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
Find out from our experts at wobAG where marketers are currently investing, where they’re refraining from investing and what that Read more
Our SEO experts at wobAG share their thoughts and learnings from the recent B2B SEO and Google updates. If you Read more
No doubt paid advertising—primarily digital ads—drives results. And the most significant percentage of digital display ads purchased are data-driven, automated Read more
Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their Read more
For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We’re observing that Read more
Do you know why the fastest way to reach a voice mail on Telemarketing is to call from a weak Read more
Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that’s almost impossible, especially Read more
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach Read more
