Discover the power of influencer partnerships and community-building in B2B marketing. Learn how these strategies boost brand credibility. Read more
digital
Explore how to elevate your digital marketing beyond CRM with AI, analytics, and more for a holistic strategy that enhances customer experiences and drives growth. Read more
Even if you’re not one of the lucky CMOs anticipating greater budgetary flexibility in the coming year, you can still gain ground by allocating your resources wisely, especially if competing with more hesitant rivals. Read more
The CMO knows that data-driven decisions will always beat assumptions. Data is the common denominator in a business sector that has become insight-driven. Read more
If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
Find out from our experts at wobAG where marketers are currently investing, where they’re refraining from investing and what that Read more
Our SEO experts at wobAG share their thoughts and learnings from the recent B2B SEO and Google updates. If you Read more
No doubt paid advertising—primarily digital ads—drives results. And the most significant percentage of digital display ads purchased are data-driven, automated Read more
Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their Read more
For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We’re observing that Read more
