B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
Innovation
Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs Read more
Here are some tips and thoughts from Tor Wallin Andreassen, Research manager, professor and founder of the Norwegian Customer Barometer, on what it takes to succeed as a marketing manager in a B2B company. Read more
ProPlus Data to enhance BBN’s Strategic Insights service offering LONDON— 18 February 2022—BBN, the world’s B2B agency, announced today it Read more
Fundamentally the business model has been the same for decades in just about every agency. However, the current COVID crisis Read more
In our earlier article on ‘The New Model Agency’, we mentioned a higher than average flexibility enabled by a more Read more
There are numerous routes companies can take to develop or improve their learning culture: external consultants and expertise providers; hiring Read more
Is your agency delivering real value to your organisation? For a client to ensure that their agency can consistently deliver Read more
International reach with localised relevance Honestly – is there an international marketer out there who has not seen the necessity Read more
Even Spiderman had to learn to be great! For a marketing and communications agency to be great takes work and Read more
