BBN partner agencies shined at the B2 Awards, securing nearly 15% of the total wins. Learn more about their standout performances and the innovative strategies behind their success. Read more
Innovation
Explore how to elevate your digital marketing beyond CRM with AI, analytics, and more for a holistic strategy that enhances customer experiences and drives growth. Read more
To stand out in B2B marketing, brands must prioritise emotion and creative courage over short-term goals, forging memorable, trust-building connections Read more
This article is to acknowledge and show our respect for three very important aspects of global marketing, no matter the location – whether physical or virtual. Read more
B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs Read more
Here are some tips and thoughts from Tor Wallin Andreassen, Research manager, professor and founder of the Norwegian Customer Barometer, on what it takes to succeed as a marketing manager in a B2B company. Read more
ProPlus Data to enhance BBN’s Strategic Insights service offering LONDON— 18 February 2022—BBN, the world’s B2B agency, announced today it Read more
Fundamentally the business model has been the same for decades in just about every agency. However, the current COVID crisis Read more
In our earlier article on ‘The New Model Agency’, we mentioned a higher than average flexibility enabled by a more Read more
