ProPlus Data to enhance BBN’s Strategic Insights service offering LONDON— 18 February 2022—BBN, the world’s B2B agency, announced today it Read more
Innovation
Fundamentally the business model has been the same for decades in just about every agency. However, the current COVID crisis Read more
In our earlier article on ‘The New Model Agency’, we mentioned a higher than average flexibility enabled by a more Read more
There are numerous routes companies can take to develop or improve their learning culture: external consultants and expertise providers; hiring Read more
Is your agency delivering real value to your organisation? For a client to ensure that their agency can consistently deliver Read more
International reach with localised relevance Honestly – is there an international marketer out there who has not seen the necessity Read more
Even Spiderman had to learn to be great! For a marketing and communications agency to be great takes work and Read more
Virtually from birth, we all start to learn. After a few short years, we enter the world of formal education, Read more
The strength of the extended enterprise I have become convinced that a purely transactional relationship, between client and agency, limits Read more
The furthest two people can physically be from each other on Earth is about 12,450 miles (20,036 km), but digitally Read more