B2B MARKETING

IT’S WHAT WE DO, AND WE DO IT VERY WELL.

BBN has over a thousand B2B marketing specialists working in 71 offices in 30 countries, and it has over 500 clients from 23 different B2B sectors generating over $185 million in global billings. Although we’re proud of these numbers, they are only ‘play factors’, and we know you need more than that!

We understand that you need full alignment of your business to your marketing and sales strategy. But for this to work for you, demands new thinking and a new form of agency-marketer relationship. A relationship that requires trust and the agility to respond quickly and effectively to what you need at any given time. We believe this is our ‘win factor’.

As a result, BBN isn’t just a competitive member of the B2B marketing space, it’s the number one international B2B marketing and communications agency.
Strategise & Plan
Create & Design
Connect & Engage
Activate & Optimise

It’s about collecting insights and taking the long view. Whatever we do, it all starts with a strategic plan.

BRANDING STRATEGY

CHANNEL STRATEGY

CONTENT STRATEGY

DIGITAL STRATEGY

RESEARCH

Creating a great brand is so much more than advertising. It starts with crafting great experiences and ideas.

BRANDING & IDENTITY

CAMPAIGN DESIGN & DEVELOPMENT

CONTENT DEVELOPMENT

CREATIVE PLATFORMS

EVENT MARKETING & EXHIBITIONS

WEB & USER EXPERIENCE DESIGN

VIDEO / PHOTOGRAPHY

Engage with audiences like never before. More personal. More responsive. More measurable.

ACCOUNT BASED MARKETING (ABM)

MEDIA PLANNING & BUYING

CONTACT CENTRE

CUSTOMER RELATIONSHIP MANAGEMENT

DIRECT MARKETING

DIGITAL DEVELOPMENT

INTERNAL ACTIVATION (Branding & Communications)

LOYALTY PROGRAMS

MARKETING AUTOMATION

PARTNER MARKETING

PRODUCTION & FULFILMENT

PROGRAMMATIC ADVERTISING

PUBLIC RELATIONS

REPUTATION MANAGEMENT

SOCIAL MEDIA (& Social Selling)

Once we’ve helped you deliver your communications, we want to learn all we can to make it even better.

ANALYTICS

BUSINESS INTELLIGENCE

METRICS

SEARCH ENGINE OPTIMISATION

SOCIAL MONITORING

Added value specialist support

BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.

CEEM Logo Strapline website

CEEM is the personal video messaging platform that enables brands to re-humanise their relationships with their audiences because we make genuine, personal video messaging easy, cost-effective and measurable. We enable brands to deliver targeted messages that stand out in the communications clutter, capture the hearts and minds of your audiences and produce proven results. We are proud to be one of BBN’s key strategic partners.

www.ceem.com
T: +44(0)7880 731615
Email

eurodsp logo website

EuroDSP is a trading desk agency based in Munich and Paris. Thanks to its highly qualified experts and technical environment, EuroDSP has the full capacity to run advertising campaigns worldwide. EuroDSP’s services are tailored for both corporate marketers and agencies. Originally centred in programmatic, they have extended their reach beyond their core expertise to retail media services (Amazon), as well as social and search channels.

www.eurodsp.com
T: +49 89 46 22 21 52
Email

Logo Foleon

Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.

www.foleon.com
T: +31 (0)20 303 2822
Email

PPLogo w tag copy

A Proven And Trusted Source Of Prospect Intelligence Data – ProPlus uses advanced analytics and research methodology to provide B2B companies with a better way to analyze markets, and target prospects, to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive profiles in the industry, indexing billions of unstructured documents each day to produce a detailed census of the personas, social media profiles, tech profiles etc. companies use to run their business. This is a powerful combination of our 360-degree solutions that can be optimized to map your prospects and encircle the buyer profile or Key Influencer.

www.proplusdata.co
T: India: +91 839 045 3649
Email

SharpSpring Logo color

SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.

https://sharpspring.com
Tel: +1 888-428-9605
Email

Connected by our methodology

In a world of fragmented alliances, BBN is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, BBN committed at an early stage to creating world-class, best practice B2B marketing methodologies, processes and tools which have been adopted in all agency locations.

The result is BBN Navigator: the world’s only, truly integrated B2B marketing toolset. It allows BBN to guide marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing.

BBN Navigator

bbn navigator

UNDERSTANDING YOUR CUSTOMERS

BBN INSIGHT is a specialist area that supports Account-Based Marketing practices by delivering industry, account and competition insight to enhance sales and marketing outcomes. This in-depth insight increases sales win probabilities while decreasing the cost associated with misinformed marketing activity.

Asset 2bbn insight
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