Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their Read more
Events
I don’t need to reiterate the gravitas of the current situation to any of you. And like you, I am Read more
A few weeks ago, virtual trade fairs and other online events for businesses were considered a technical gimmick for innovators. Read more
BBN Academy has become the highlight of the year for many of our partners. It provides an excellent platform for Read more
Anyone attending an exhibition wants to get results. And for that, it’s imperative you achieve one thing: be an exhibitionist Read more
A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Read more
Seventy-two percent of exhibitors participate in shows outside their home countries in an average of 7.5 international trade shows per year, Read more
1. Search for the right events Are your demographic going to be there? It may sound obvious but I am always Read more