A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
Marketing
Discover the latest trends and insights in content marketing from Custom Media’s comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing. Read more
Read more...Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers. Read more
Read more...Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service. Read more
Read more...When choosing a creative partner for global B2B marketing, does the structure of the agency network matter? Explore the benefits of local market knowledge and a collaborative approach. Read more
Read more...MarTech Cube and BBN International have formed a strategic B2B marketing partnership, combining their strengths to set new benchmarks and deliver outstanding value in the B2B marketplace. Read more
Read more...As marketers, we deploy more high-tech tools and better metrics than ever. But information alone does not equal persuasion. B2B marketers must engage audiences meaningfully. Read more
Read more...BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Read more...Discover why CX is crucial in B2B marketing for driving loyalty, enhancing reputation, and fuelling growth in our latest blog. Read more
Read more...Discover why investing in premium content is essential for B2B marketing success, enhancing brand reputation and driving growth. Read more
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