We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing. Read more
Marketing
WARC’s Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing. Read more
In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload. Read more
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region. Read more
Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty. Read more
Smart marketers know that investing in robust analytics is crucial for sustained success. Explore how data-driven decisions can enhance ROI, spot trends, and provide a competitive edge in the market. Read more
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing’s revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence. Read more
Discover the latest trends and insights in content marketing from Custom Media’s comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing. Read more
Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers. Read more
Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service. Read more
