BBN, the world’s B2B agency, is different. As business owners, we use our entrepreneurial approach to connect and understand your business. Our proven, bespoke end-to-end methodology delivered by experienced agile teams can only be truly effective for your business because our people are interdependent and genuinely connected. As a result, your marketing gets a creative, data-driven solution that delivers global relevance with local impact. Our input in building your brand value helps you achieve success. It’s a new way of thinking about B2B marketing and will help transform your business.
Our approach is based on identifying bespoke integrated delivery teams based on your specific business need. Each team has in-depth experience in your particular industry, combined with the necessary technical and creative competencies, your marketing strategy requires. By aligning ourselves and understanding your business challenges, we can then provide insightful, effective campaigns that are carefully tailored to your operating regions. Because we have an extensive global talent pool and hundreds of discipline experts to draw from, we can deliver an end-to-end solution through a one-agency experience. The result? Your business gets more customers, improved ROI and increased engagement.
RESPONSIBLE GLOBAL CITIZENS
We wouldn’t be responsible global citizens if we didn’t voluntarily address corporate social responsibility (CSR). In a world where violations against human rights still occur, BBN takes CSR-related matters seriously. Our CSR-related policies draw inspiration from the United Nations Sustainable Development Goals (SDGs) and the ten principles of the United Nations Global Compact (UNGC).
The ten principles focus on human rights, labour conditions, anti-corruption and the environment. Additionally, with operations in the United Kingdom, we address and fully comply with the UK Modern Slavery Act 2015.
DIVERSITY AS A DIFFERENTIATOR
BBN encourages agency-wide respect for our employees as individuals, with different cultures, values and faiths. Our people enjoy working in an inclusive, appreciative environment as much as they enjoy having the ability to tap into the products and service disciplines of both their peers and our industry-leading experts.
We believe that the diversity BBN embraces so wholeheartedly serves to enhance our creative, strategic, digital and relationship offerings, with the result being alchemy that drives a results-driven approach like no other. This approach is one that our clients have come to recognise as the very thing that separates BBN from our competitors.
Opportunity-over-problem thinkers
Our entrepreneurial spirit is infectious, and this makes all our people ‘opportunity-over-problem’ thinkers. This thinking and the same mindset is then applied to your business. Yes, we have robust systems and some really neat marketing tools, but our real strength is in the humans that deliver them. Like many B2B businesses in today’s technology-driven world, for the owner-managed companies that compose BBN, agility is not just a theory. Instead, it’s how we think, act and perform in practice – every day. We’ve survived and succeeded in this shifting environment not only by responding to change but by embracing it, so we’ll apply that same thinking to your marketing challenges.
YOUR BUSINESS IS ALL ABOUT PEOPLE.
SO IS OURS.
Helping to drive a more powerful, unified agency is the task of BBN Central and executive board. Our executive board is comprised of experienced directors from BBN partners around the globe.
Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.
As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.
Carola’s expertise is in integrated communication, from Corporate/Employer brand definition to implementation across all channels and geographies. With Germany being a highly export-driven market, she has been involved with many of BBN’s international client accounts and heads BBN’s International Account Management Task Team.
Peter is responsible for making the thinking visible and ensuring that clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Peter also contributes to BBN’s BAM task team.
Timo has built branding and communications strategies for several domestic and international companies. He works as a senior strategic planner, customer experience developer and contact strategy developer.
Marcelo’s professional and academic experience has allowed him to learn from industry leaders such as Apple, Adobe & MasterCard. These experiences have allowed him to develop and execute effective marketing strategies across dynamic and complex business contexts.
Gerard had 20 years working in both SME and corporate environments before taking over as managing Director of Referro. His corporate experience provides great value for clients as he is able to mix strategic insights and decisiveness in execution with only one goal in mind: to upgrade the effectiveness of the client’s marketing and sales processes.
Richard was an early pioneer of digital marketing and started one of London’s first full service digital agencies in 1998. Since then, he’s continued to focus his career helping b2b, tech, mobile and Internet brands. He has over 18 years’ marketing and account management experience working with both blue-chip and start-up companies and currently provides strategic consulting and planning across all his agency’s clients.
Added value specialist support
BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.
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www.proplusdata.co
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https://reverseads.com/
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https://sharpspring.com
Tel: +1 888-428-9605
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