globally aligned, locally refined
We redefine the expectations of global marketing agencies. Our unique global agency matrix model ensures that you have access to the exact skills, industry expertise and geographic footprint you need, where and when you need it. And our marketing toolset platform ensures consistent implementation.
BBN | AGENCY X
Unique global needs demand unique global strategies
BBN | Agency X is our exclusive agency model that allows us to tailor bespoke solutions to your precise global requirements. Deeply understanding your specific challenges and needs is our priority. Rather than force your needs to fit our solution, our unique structure empowers us to deliver custom global teams and solutions.
Rethinking Agency Structure for Remarkable Results
As business owners, we use our entrepreneurial approach to connect and understand your business. Our proven, bespoke end-to-end methodology delivered by experienced agile teams can only be truly effective for your business because our people are interdependent and genuinely connected.
This unique structure combines the entrepreneurial spirit and local expertise of independent agencies with the seamless global reach and resources of a unified network. As partners in BBN, each agency has a vested interest in our collective success. We operate with shared processes and methodologies to ensure smooth collaboration across borders.
We build bespoke, integrated teams based on your specific business needs, bringing together experts with deep industry knowledge and the necessary technical and creative skills. This ensures impactful, tailored campaigns for each of your operating regions.
With access to a vast global talent pool and hundreds of specialists, we deliver a complete, end-to-end marketing solution through a single agency experience. We broke the traditional agency org chart (and put clients first).
RESPONSIBLE GLOBAL CITIZENS
More Sustainable B2B
Responsible business practices and outstanding client results support each other to form a strong partnership. We’re taking decisive action to reduce our environmental impact while helping our clients do the same.
But we go beyond our own operations by partnering with clients to reduce their marketing footprint through sustainable solutions and with charities like The World Bee Project where we use our resources and influence to create positive social and environmental change.
Our developing Client Climate Charter is focused on three key areas that benefit both the environment and business outcomes:
- Digital-first connectivity that reduces travel while enhancing collaboration
- Sustainable production that minimizes waste and often reduce costs
- Active participation that turns environmental commitments into measurable progress
DIVERSITY AS A DIFFERENTIATOR
Making a positive impact, globally
BBN’s objective is to embed the highest standards within our teams, as we believe these encourage closer collaboration, more transparency and more positive outcomes for our employees, our clients, and our communities.
This is why we champion equality, diversity, and inclusion (EDI) throughout our agency teams and in our active participation in several industry initiatives. By integrating these values across our network and into our daily operations, we create award-winning, future-ready teams to meet your needs.
BBN ADVISORY BOARD
Annette
Poyser
COO, BBN Central
Clif
Collier
Executive Chairman, BBN Central
As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.
David
Jordan
CEO, BBN USA
Dennis
Güth
Account Director Team Lead Digital Advertising, BBN Germany
Timing is one of Dennis Güth’s great strengths when it comes to developing and implementing cross-media campaigns with a focus on digital advertising and virtual events. For him, effective marketing is all about reaching the right people with the right message in the right environment. Dennis meets this challenge for customers like Adobe, American Express, BELLIN and MANN+HUMMEL.
Gerard
van den Bogaart
Managing Director, BBN Netherlands
Gerard had 20 years working in both SME and corporate environments before taking over as managing Director of Referro. His corporate experience provides great value for clients as he is able to mix strategic insights and decisiveness in execution with only one goal in mind: to upgrade the effectiveness of the client’s marketing and sales processes.
Jennifer
macLennan
Regional Director, Europe, BBN UK Aberdeen
Jennifer has worked at Fifth Ring since 2016, coming in as Head of PR before moving into client services and becoming the Regional Director for Europe. Before joining Fifth Ring, Jennifer worked as a journalist, up to Content Editor in a daily newspaper, before moving into PR with a public policy company, and finally to Fifth Ring.
Stuart
Jaffray
Managing Director, BBN Australia
Stuart is a creative, data-driven business leader with a proven track record of driving long-term sustainable growth.
He offers over 20 years’ customer, digital, CRM, data and brand expertise having previously held the position of Managing Director at one Melbourne’s largest media agencies; AU CMO for one of world’s most valuable brands, BMW; and in client leadership at CRM and creative agencies. Stuart has led the Green Hat team since 2021 and joined the BBN Board in 2025.
Pasi
Voho
CEO – BBN Finland
Professional snowboarder turned CEO and co-founder, Pasi has been committed as a leader since day one. Combining passion, expertise and genuine Nordic working culture, Pasi enables Luxid to deliver its B2B customers the success and data-driven results they deserve. As one of BBN’s longest-standing partners, their presence on our Executive Board is crucial.
Richard
Parsons
Managing Director, BBN UK London
Richard was an early pioneer of digital marketing and started one of London’s first full service digital agencies in 1998. Since then, he’s continued to focus his career helping b2b, tech, mobile and Internet brands. He has over 18 years’ marketing and account management experience working with both blue-chip and start-up companies and currently provides strategic consulting and planning across all his agency’s clients.
CLIVE
RANDALL
Company secretary
Dr. Clive W. Randall MBA FICE, engaged through Clive Randall Ltd, provides governance, special projects, and controls services to BBN Ltd. With over 30 years of experience in major UK infrastructure projects, he specializes in strategic planning, commercial controls, governance, and risk management across multiple industries. A proven trouble-shooter, he offers valuable insight, challenge, and support to senior leadership.
ALAN
BRADWOOD
Financial adviser
Alan is the Financial Adviser to BBN and BBN Agency X, focusing on finance and commercial strategy to ensure a strong, compliant, and sustainable financial platform. Formerly Finance Director of IAS B2B Marketing (now Stein IAS) for 37 years, he was also BBN’s first Company Secretary, playing a key role in building the network over two decades. His extensive experience continues to support BBN’s financial stability and growth.
