Stories By BBN Germany

Four themes for B2B marketing in 2021

Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their

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Brand building in a downturn

The COVID-19 pandemic has left many companies questioning and rethinking their marketing budgets and re-evaluating what part of their marketing

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5 tips for better B2B webinars

In B2B webinars, the focus is often on a type of 'frontal teaching' approach – which often ends up feeling

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What will the B2B marketing industry look like in 2021?

Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that's almost impossible, especially

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    Virtual Trade Fairs: Online Events are Marketing’s Answer to the Lockdown

    A few weeks ago, virtual trade fairs and other online events for businesses were considered a technical gimmick for innovators.

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