Stories By BBN Germany

Posted by BBN Germany on 16th Feb 2021

Four themes for B2B marketing in 2021

Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their

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Posted by BBN Germany on 3rd Jun 2020

Brand building in a downturn

The COVID-19 pandemic has left many companies questioning and rethinking their marketing budgets and re-evaluating what part of their marketing

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The impact of Marketing Technology

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Posted by BBN Germany on 26th Nov 2019

5 tips for better B2B webinars

In B2B webinars, the focus is often on a type of 'frontal teaching' approach – which often ends up feeling

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The Ultimate Guide to Content Marketing

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Posted by BBN Germany on 15th Dec 2020

What will the B2B marketing industry look like in 2021?

Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that's almost impossible, especially

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    Posted by BBN Germany on 6th Apr 2020

    Virtual Trade Fairs: Online Events are Marketing’s Answer to the Lockdown

    A few weeks ago, virtual trade fairs and other online events for businesses were considered a technical gimmick for innovators.

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