Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their Read more
BBN Germany
Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that’s almost impossible, especially Read more
The COVID-19 pandemic has left many companies questioning and rethinking their marketing budgets and re-evaluating what part of their marketing Read more
A few weeks ago, virtual trade fairs and other online events for businesses were considered a technical gimmick for innovators. Read more
In B2B webinars, the focus is often on a type of ‘frontal teaching’ approach – which often ends up feeling Read more
The annual BBN Owners’ Conference held in May each year is firmly on our agenda – the forum where the Read more
International reach with localised relevance Honestly – is there an international marketer out there who has not seen the necessity Read more
Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign. Read more