Discover the transformative journey of data-driven marketing and its impact. Read insights from LUXID’s comprehensive study and learn how companies navigate the vast ocean of data to achieve measurable outcomes. Read more
Marketing Technology
Discover how Sora could revolutionise B2B marketing with AI-generated videos, enhancing content creation, user experience, and hyper-personalisation. Read more
Explore how to elevate your digital marketing beyond CRM with AI, analytics, and more for a holistic strategy that enhances customer experiences and drives growth. Read more
To stand out in B2B marketing, brands must prioritise emotion and creative courage over short-term goals, forging memorable, trust-building connections Read more
This article is to acknowledge and show our respect for three very important aspects of global marketing, no matter the location – whether physical or virtual. Read more
The CMO knows that data-driven decisions will always beat assumptions. Data is the common denominator in a business sector that has become insight-driven. Read more
If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
You’ll need digital business builders when your B2B e-commerce shop builders have done their job. Digital sales are not from Read more
Marketing knowledge, martech stack literacy and business sense are all skills required from highly sought-after MarTech professionals (unicorns!). A top-notch Read more
ProPlus Data to enhance BBN’s Strategic Insights service offering LONDON— 18 February 2022—BBN, the world’s B2B agency, announced today it Read more
