B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Read more
Branding
In an era of sophistication, specialisation and globally distributed teams, we have two camps in marketing now, brand marketers and Read more
BBN London has won three awards at the 2021 ANA, B2 Awards for their campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi. Read more
Peter Lyall is a certified management consultant and has taught brand strategy and communications at Henley Business School and Robert Read more
We recently asked our most award-winning creative agency for their opinion on how they see creative effectiveness in today’s B2B Read more
Refreshing a brand and setting it up for smooth sailing to align with the business direction can be a challenge Read more
This article will offer ways to get colleagues more tuned into and engaged in your company’s marketing and communication efforts Read more
Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their Read more
what they are and why we need ’em Ad agency creatives know what it’s like. You’ve come up with a Read more
In today’s new economics of service, it’s critically important to unite employees within an organisation so they are pulling in Read more