WARC’s Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing. Read more
Creative
Even if you’re not one of the lucky CMOs anticipating greater budgetary flexibility in the coming year, you can still gain ground by allocating your resources wisely, especially if competing with more hesitant rivals. Read more
Expressing your brand in relevant and creative ways can be challenging as you expand your brand geographically. Read more
Our BBN partner in Finland tested three ways for content creators to use AI assistance – Here are some of their findings, including ratings, practical examples, tool recommendations, pros and cons. Read more
B2B is now part of a pride of Lions! With the launch of the inaugural B2B Lions at the 2022 Read more
In this blog post, we share a framework to package your message into a compelling and engaging brand story. In Read more
B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Read more
BBN London has won three awards at the 2021 ANA, B2 Awards for their campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi. Read more
Peter Lyall is a certified management consultant and has taught brand strategy and communications at Henley Business School and Robert Read more
We recently asked our most award-winning creative agency for their opinion on how they see creative effectiveness in today’s B2B Read more
