B2B is now part of a pride of Lions! With the launch of the inaugural B2B Lions at the 2022 Read more
Creative
In this blog post, Our Belgian partner Handlangers share a framework on how to package your message into a compelling Read more
B2B is finally being given the ultimate platform to celebrate creative excellence. Cannes Lions have launched a new Creative B2B Read more
BBN London has won three awards at the 2021 ANA, B2 Awards for their campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi. Read more
Peter Lyall is a certified management consultant and has taught brand strategy and communications at Henley Business School and Robert Read more
We recently asked our most award-winning creative agency for their opinion on how they see creative effectiveness in today’s B2B Read more
BBN’s Executive Chairman talks to us about four main challenges he believes face B2B marketers today and how partners across Read more
B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to Read more
If you’re looking to build good business habits, it’s usually a good idea to model yourself after some of the Read more
Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B Read more
