Posted by BBN Central on 28th Sep 2023
BBN adds new Iberian agency to its partnership
The addition of communications consultancy solidifies BBN's presence in the Iberian Market. We announce this week that BBN has added
READ MOREThe Impact of Marketing Technology
Posted by BBN Central on 20th Aug 2019
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech is mostly used in the sphere of digital marketing, and also for the optimisation of offline marketing channels. MarTech has grown significantly since it was first named as a standalone industry in 2011.
While this definition is broad and seemingly all-encompassing, so is the scope of the Marketing Technology Landscape. Any article written about marketing technology isn’t complete without acknowledgement to Scott Brinker, the leading authority on the subject. The 2018 edition of his Marketing Technology Landscape Supergraphic reached the mind-boggling number of 6,829 marketing technology solutions from 6,242 unique marketing technology vendors.
For many BBN partners, marketing technology is the connecting tissue of their agency. While departments focus on a specific discipline, there is a multitude of marketing technologies in play. An events team may be engaging with event registration technologies, booth scanners, and beacons; while a Contact Centre works with software to measure and optimise inbound and outbound calling. Others spend their days pushing the boundaries of marketing automation and customer relationship management platforms. In our industry right now, everyone is a marketing technologist at some level.
We’ve produced a guide, where we explore the impact and benefits of five different technologies that have had and are having, a significant impact on marketing outcomes and should be included in your MarTech stack.
Posted by BBN Central on 20th Aug 2019
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Posted by BBN Central on 24th Sep 2023
The Creative Crisis and Opportunity in B2B Marketing
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
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Posted by BBN Central on 19th Sep 2023
BBN Adds Two Veteran South American Agencies To Its Partnership
The addition of specialist B2B agencies in South America strengthens BBN’s global footprint to further address the marketing needs of
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Posted by BBN Central on 15th Aug 2023
Navigating Global Marketing Strategies for Maximum Impact
To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on
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