Posted by BBN Central on 16th Jul 2024
BBN Partner, Custom Media, an award-winning B2B marketing agency based in Tokyo, has recently launched its insightful report titled “Insights from the Content Marketing Landscape in Japan” at the Foreign Correspondents’ Club of Japan.
The report surveyed leaders from major Japanese and global businesses within Japan’s marketing industry, uncovering their primary content marketing objectives, methods for measuring effectiveness, and the key platforms they use to share content. A central theme of the report is the critical role of storytelling in content marketing.
Key Findings:
At the launch event, a dynamic panel discussion featured Stephanie Roberts, Head of Global Communications at Hitachi Industrial Equipment Systems Co. Ltd.; Ross Rowbury, Senior Managing Director and Co-head of Group Corporate Communications at Nomura Holdings; and Robert Heldt, CEO of Custom Media. The panellists stressed the importance of thought leadership in B2B marketing in Japan and encouraged both global and domestic companies to invest in it to boost credibility.
Robert Heldt, CEO of Custom Media, stated:
“The well-known adage in marketing holds true: content is still king. In creating our report, we discovered that key decision-makers in our industry prioritise storytelling in their content marketing efforts. However, with only 37% considering storytelling as extremely significant, there is a clear need to increase awareness of its power in B2B marketing in Japan. As an agency that puts storytelling at the heart of our work, we are committed to demonstrating how this approach can effectively engage audiences and overcome the challenges of a crowded digital landscape.”
About the AuthorThis article has been adapted from the original article written by Robert Heldt from Japan-based BBN partner Custom Media. Custom Media harnesses its expertise to bridge the gap between Japan and the world. They understand that Japan can be a rewarding market for global businesses, but it’s not an easy one to enter. You need a partner who understands how Japanese business decision-makers think to succeed there. Custom Media has helped global businesses succeed in Japan for more than 15 years, and their clients include companies in technology, finance, manufacturing, healthcare, energy, education, and real estate. |
Posted by BBN Central on 16th Jul 2024
We've gathered advice, tips and expertise from across our global partners to bring you the ultimate guide in content marketing best practice and how to build a winning content marketing strategy.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe now
Posted by BBN Central on 30th Aug 2024
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.
READ MORE
Posted by BBN Central on 6th Aug 2024
Dive into the world of content localization with LinkedIn’s Geri Sancho. Learn how blending global and local marketing strategies can boost engagement, drive market expansion, and foster brand loyalty.
READ MORE
Posted by BBN Central on 30th Jul 2024
Smart marketers know that investing in robust analytics is crucial for sustained success. Explore how data-driven decisions can enhance ROI, spot trends, and provide a competitive edge in the market.
READ MORE
Posted by BBN Central on 19th Jul 2024
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.
READ MORE
Your generous support will enable the World Bee Project to expand 80 women’s honey businesses throughout 2023–2024. It will also help the women to earn additional income as beekeeping trainers, enabling other women in their communities to acquire financial independence by pursuing livelihoods as beekeepers.
