Posted by BBN Central on 6th Feb 2024

Top 10 B2B Marketing Trends for 2024: Strategies for Success in a Changing Landscape

Marketing specialist Robert Heldt from BBN partner Custom Media based in Japan, unveils his perspective on the pivotal trends set

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Posted by BBN Central on 25th Feb 2022

Framework – Wrapping skills for compelling brand storytelling

In this blog post, we share a framework to package your message into a compelling and engaging brand story. In

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Brand Value in B2B Marketing

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 24th Mar 2023

5 questions to push your storytelling

Numbers tell, but stories sell. The product data sheet is a crucial marketing asset – but it is not qualified

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    Posted by BBN Central on 22nd Jun 2021

    WHY B2B NEEDS DON DRAPER

    B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to

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