Posted by BBN Central on 23rd Apr 2024

Quality Over Quantity: A Strategic Content Investment

Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless

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Posted by BBN Central on 19th Mar 2024

ABM Readiness – Part II – Debunking ABM Myths

Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 5th Apr 2024

From Insights to Action: Navigating Data-Driven Marketing

In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing

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    Posted by BBN Central on 14th Dec 2023

    CMOs need a bolder budget for 2024

    At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like

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