Posted by BBN Central on 11th Sep 2024

Innovation Boom: Why B2B Marketing should now focus on architectures instead of actions

In the increasingly dynamic world of B2B marketing, relying solely on short-term measures is no longer sufficient. A marketing architecture

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Posted by BBN Central on 30th Jul 2024

Measuring Success: Why Smart Marketers Invest in Robust Analytics

Welcome to the sixth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless

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Posted by BBN Central on 6th Aug 2024

How Content Localisation Drives Success: Insights from LinkedIn’s Geri Sancho

In today’s interconnected world, businesses often reach beyond their immediate locales, connecting with customers across various regions and cultures. The

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    Posted by BBN Central on 19th Jul 2024

    Deja Vu in Marketing: Bridging the Gap between CFOs and CMOs

    [vc_row][vc_column][vc_column_text]By Ed Davis Director, International Client Relationships, BBN Ltd In recent years, a fascinating trend has emerged in the corporate

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