Posted by BBN Central on 19th Jul 2024

Deja Vu in Marketing: Bridging the Gap between CFOs and CMOs

[vc_row][vc_column][vc_column_text]By Ed Davis BBN Ltd In recent years, a fascinating trend has emerged in the corporate world. CFOs exhibit greater

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Posted by BBN Central on 20th Jun 2024

5 Key Focus Points for B2B Marketing Success in 2024

Introduction As marketers, we deploy more high-tech tools and better metrics than ever. But information alone does not equal persuasion.

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 28th Jun 2024

Network vs. Partnership – Why marketing network models should matter to global B2B marketers

[vc_row][vc_column][vc_column_text]If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience,

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    Posted by BBN Central on 16th May 2024

    9 Reasons Why CX Matters More Than Ever

    Welcome to the fifth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless

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