From Insights to Action: Navigating Data-Driven Marketing

In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing

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CMOs need a bolder budget for 2024

At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like

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ABM Readiness – Part II – Debunking ABM Myths

Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over

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    Why Wise Recruitment Matters in Marketing

    A survey confirms that CMOs and marketers are now recognised for their increasingly important role in the company. This pushes

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