The courageous CMO: has 15 commandments

Welcome to our list of strategies aimed at enhancing your strategic thinking and proving your value as a marketing leader.

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Become an ABM Shark with Insights

With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on

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The Courageous CMO: Prioritises brand building

It's more important than ever to be remembered.  In our fourth of a nine-part series of blog posts celebrating the

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    The Courageous CMO: Paves the way

    An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven

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