Posted by BBN Central on 19th Jul 2024

Deja Vu in Marketing: Bridging the Gap between CFOs and CMOs

[vc_row][vc_column][vc_column_text]By Ed Davis BBN Ltd In recent years, a fascinating trend has emerged in the corporate world. CFOs exhibit greater

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Posted by BBN Central on 12th Jul 2024

Harnessing the Power of Persuasion: Aesop’s Wisdom in AI Marketing

[vc_row][vc_column][vc_column_text]By Ted Kohnen CEOof  BBN partner Park & Battery In 1947, Bill Bernbach famously stated, “Advertising is fundamentally persuasion.” This

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 16th Jul 2024

Insights from the Content Marketing Landscape in Japan

BBN Partner, Custom Media, an award-winning B2B marketing agency based in Tokyo, has recently launched its insightful report titled “Insights

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    Posted by BBN Central on 5th Jul 2024

    User-Centric B2B: Transforming Landing Pages into Memorable Experiences

    [vc_row][vc_column][vc_column_text]Imagine stepping into your neighbourhood convenience store. But its once familiar décor has transformed into a cavernous, barely recognizable space.

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