Posted by BBN Central on 2nd Feb 2021

Is your B2B marketing made to measure?

“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the

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Posted by Susanna Juusti - BBN Finland on 30th Jul 2019

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that

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Brand Value in B2B Marketing

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 20th Aug 2019

The Impact of Marketing Technology

Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech

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    Posted by Jennifer Buchanan - BBN UK Scotland on 22nd Aug 2017

    How to justify your marketing spend

    In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance

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