Posted by BBN Central on 29th Mar 2024

Video AI Sora: A Revolution for B2B Marketing Too?

Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called

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Posted by BBN Central on 14th Apr 2023

The courageous CMO: has more data systems than the CIO

The CMO knows that data-driven decisions will always beat assumptions.   Erik Eskedal is the agency director for Sopra Steria's

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 16th Feb 2024

Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack

Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the

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    Posted by BBN Central on 31st Mar 2023

    The Courageous CMO: Embraces Digital Change

    Data and technology are the future of market and communication. If the CMO is to succeed with data-driven marketing communication,

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