Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack

Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the

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The Courageous CMO: Embraces Digital Change

Data and technology are the future of market and communication. If the CMO is to succeed with data-driven marketing communication,

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The courageous CMO: has more data systems than the CIO

The CMO knows that data-driven decisions will always beat assumptions.   Erik Eskedal is the agency director for Sopra Steria's

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    5 Ways to Use Social Listening to Enhance Your Digital Marketing Strategy

    It is incredibly important to see where your business is being discussed, and in what context. This is why social

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