The impact of Marketing Technology

Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!


So, whether you are reviewing your current MarTech stack or embarking on enhancing your marketing strategy with tech solutions that will improve lead quality, then this is the guide for you.

In this guide you will learn:
  • Five excellent reasons to incorporate marketing automation into your tech stack
  • How to solve major sales issues with mobile applications
  • Three smart ways to leverage AI to gain a better competitive edge
  • How to make your advertising and marketing more accountable to your revenue generation with programmatic advertising
  • How analytics and data visualisation can help optimise your marketing budget

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