BBN Adds Two New Media Strategic Partners

EuroDSP and ReverseAds to enhance BBN’s media buying capabilities and offering We have recently welcomed two new media Strategic Partners,

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The Impact of Marketing Technology

Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech

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AdTech and the rise of programmatic

No doubt paid advertising—primarily digital ads—drives results. And the most significant percentage of digital display ads purchased are data-driven, automated

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