Posted by BBN Central on 11th Nov 2022
BBN has a powerful proposition with global talent in B2B marketing and strengths in many niche business sectors. Put 70 of these people together in one place for a few days, and the result is extraordinary.
While our agency owners met for our Annual General Meeting, others benefited from a fully-loaded learning agenda at our Academy. The Academy is designed to enhance our agencies’ knowledge in B2B marketing and involvement in BBN and increase the experience of working with colleagues from different countries. During Academy, colleagues learn up-to-date best practices across various disciplines, explore new ideas and enjoy BBN’s international nature and the benefits and challenges of working together.
There were many mask-free new faces with stories to share, and everyone left France buzzing with excitement and new friendships. The levels of collaboration that went into preparing content for the agenda were tremendous and are a testament to the nature and culture of BBN.
At the Annual General Meeting, BBN shareholders discussed the future development of the partnership along with other hot topics like marketing effectiveness, learning & development, benchmarking agency performance, employer branding and new ways of working together in a post-pandemic world.
Our Academy was opened with Keynote speaker Jonathan Palmer, Principal Consultant of Content Solutions at LinkedIn, who talked about unifying your brand on LinkedIn and the power of creativity and emotion in B2B marketing. The rest of our two-day agenda was then delivered by experts from across our BBN agencies on topics like marketing effectiveness, working with analytics, Marketing AI, emerging technologies, B2B marketing insights and Account-based Marketing.
On Friday evening, colleagues were treated to a special screening of the award-winning documentary Direct Positive, created by BBN Partner Bader Rutter in partnership with TEMPO, a membership organisation dedicated to furthering the impact of women leaders. When the two organizations began working together, the goal was to refresh and build on the legacy of the TEMPO organization — to rebrand a long-standing organization for a new era.
But as they worked together, a bigger story emerged. Experiences demanded to be shared. TEMPO’s dedication to mentorship merged with Bader Rutter’s passion for sharing Milwaukee’s best stories. Direct Positive became their mutual passion project.
The BBN Golden Bee Awards celebrate some of the best work our partners produce for their clients. This year we received nearly 70 award submissions across 12 categories, and together with our four special awards, it was truly a night to remember. The evening culminated with an exciting visit to the casino followed by an auction of great prizes that raised over £1,000 for The World Bee Project
Our AGM, Academies, and Golden Bee Award ceremonies have become memorable highlights for many of us at BBN, and this year was no exception.
Posted by BBN Central on 11th Nov 2022
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe now
Posted by BBN Central on 19th Jul 2024
A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.
READ MORE
Posted by BBN Central on 16th Jul 2024
Discover the latest trends and insights in content marketing from Custom Media's comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing.
READ MORE
Posted by BBN Central on 12th Jul 2024
Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers.
READ MORE
Posted by BBN Central on 5th Jul 2024
Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service.
READ MORE
Your generous support will enable the World Bee Project to expand 80 women’s honey businesses throughout 2023–2024. It will also help the women to earn additional income as beekeeping trainers, enabling other women in their communities to acquire financial independence by pursuing livelihoods as beekeepers.
