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The world’s b2b agency in Germany

wob has been a BBN partner for the German-speaking market since 1988. Located in the Rhine-Neckar area and Stuttgart, they are an independent communications agency that has defined and managed national and international B2B brands for more than 45 years.

With over 100 communications experts developing strategies, ideas and campaigns they specialise in creating inspiring encounters between companies and their customers.

Every concept merges technology and emotion to effectively support sales teams and create sustainable brand value.

Their most essential disciplines range from strategy to digital, art, content, consulting and media. This substantial skill set means that wob can tailor their teams to meet the specific demands and business challenges of every client. An integrated and organic approach for a digitised world.


Matthias Specht
Member of the Management Board

Matthias is an expert in digital marketing and cross-media campaigns. His focus is on lead management as well as content marketing. During his 20-year career as a strategic advisor, he has worked with brands like SAP, E.ON, SAS, Henkel and Hermes Europe and has extensive experience in a variety of projects. In his spare time, he teaches Branding at Heilbronn University of Applied Sciences.

Carola Hecker
Executive Account Director

Carola’s expertise is in integrated communication, from Corporate/Employer brand definition to implementation across all channels and geographies. With Germany being a highly export-driven market, she has been involved with many of BBN’s international client accounts and heads BBN’s International Account Management Task Team.

Dennis Güth 
Member of the Management Board

Timing is one of Dennis Güth’s great strengths when it comes to the development and implementation of cross-media campaigns with a focus on digital advertising and virtual events. For him, effective marketing is all about reaching the right people with the right message in the right environment. Dennis meets this challenge for customers such as Adobe, American Express, BELLIN, MANN+HUMMEL and Sirio – and does so with a genuine passion for real win-win.

Roland Rudolf
Chief Creative Officer

Roland is responsible for developing the creative product of the agency in its entirety. Over the course of his career, he worked for several top agencies including WPP, McCann, Publicis, and Cheil. His client portfolio includes Deutsche Telekom, Deutsche Bank, General Motors, L’Oréal, Lufthansa, Renault, Samsung, Siemens, Toyota, and many other exciting brands. His work was decorated with many significant awards including Cannes Lions and he received honors from the Art Directors Club, the London International Festival, the New York Festival, D&AD, Eurobest, and Clio. He is a member of the Art Directors Club and the International Academy of Digital Arts and Sciences.


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For new business or general enquiries please contact:


T:+49 179 7074542