Two New Partners in key strategic locations

Additions further expand BBN’s footprint to nearly 70 offices worldwide

We announce today we have added two more partners in key locations—Blue Business, based out of Copenhagen, Denmark and CubicICE, headquartered in Johannesburg, South Africa. These two new agencies help grow BBN’s presence in two critical markets.

“We set aggressive Partnership targets for 2022 and are delighted that our team has already achieved them in just the first half of the year,” said Clif Collier, BBN CEO. “Our two newest partners fill significant voids in our global footprint and so we are excited to welcome them into BBN.”

Specialists in Account-Based Marketing, Blue Business are a team of international consultants who have executed major campaigns across EMEA. Blue Business focuses on the IT and software industries serving many major brands, particularly with ABM. In addition, the agency is successful in the pharmaceutical sector, having delivered several multi-lingual communication programs targeting clinical trial patients.

“Blue Business is always looking for ways to increase our ability to provide a high level of service to our clients and deliver those services where our clients require,” said Morten Kornerup, Principal, Blue Business. “Not only does BBN afford us those opportunities but we also get to leverage the vast knowledge of other Partners to further strengthen our business at every level.”

CubicICE gives BBN its first location in Sub-Saharan Africa, which has been a key focus of the Partnership for several years. CubicICE represents some of Africa’s largest B2B and industrial companies, with a specialised focus on mining. Using integrated, long-term marketing strategies geared toward increasing lead generation and enhanced brand equity have enabled CubicICE to retain accounts for more than 15 years.

“It is an honour to have been invited to join the BBN International Partnership,” said Megan Stark, CEO, CubicICE. “Joining BBN affords us and our clients access to B2B agencies on the ground in the regions in which they are looking to expand, and in their relevant industries.”

This follows recent new partnerships in the US and Emerging Eastern Europe. Earlier this year, we welcomed two more partners as part of our Emerging Europe Initiative. The two new BBN partner agencies—Diametro of Slovakia and Stoica in Romania—help grow the partnership’s global presence in B2B marketing and significantly further solidify BBN’s presence across Europe, now with 22 offices across 17 European countries.  Last month two more partners in the US  joined BBN—TriComB2B, headquartered in Dayton, Ohio and Elevated Third out of Denver, Colorado. These two new agencies help grow the partnership’s technical offerings and further expand BBN’s presence in the vast U.S. market, now with eight offices across the country.

BBN’s approach is based on identifying integrated delivery teams with in-depth industry experience, technical and creative competencies, and geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global Partners, BBN gives clients a one-agency experience.