Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by Annette Fernandes on 14th Jul 2020
For B2B Marketers, Artificial Intelligence and Machine Learning have something of an image problem. B2B marketers fumble with the fundamental questions: what can AI/ML do for Me? Where to start? Allow me to present three use cases for AI/ML you can start to use immediately.
If you want to see AI/ML in action? Just send an email to Anol who can arrange a customised demo for you.
PS: Sorry for the ‘salesy’ tone of this issue. But we’re just too excited about these great new services from BBN Singapore’s newly launched GetITDatalab division.
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About the authorAnol Bhattacharya has been consulting for IT and telco clients (Cisco Systems Inc, Lenovo DCG, StarHub, NTT etc.) for over 20 years in the field of B2B marketing. He is passionate about harnessing the power of digital as an enabler, connecting people and ideas and driving innovation.
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Posted by Annette Fernandes on 14th Jul 2020
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowPosted by BBN Central on 24th Mar 2023
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MORE