For B2B Marketers, Artificial Intelligence and Machine Learning have something of an image problem. B2B marketers fumble with the fundamental questions: what can AI/ML do for Me? Where to start? Allow me to present three use cases for AI/ML you can start to use immediately.
1. Cold lead database hygiene verification
2. Correlation and Causality – Regression Analysis
3. Churn Predictor
If you want to see AI/ML in action? Just send an email to Anol who can arrange a customised demo for you.
PS: Sorry for the ‘salesy’ tone of this issue. But we’re just too excited about these great new services from BBN Singapore’s newly launched GetITDatalab division.
About the author
Anol Bhattacharya has been consulting for IT and telco clients (Cisco Systems Inc, Lenovo DCG, StarHub, NTT etc.) for over 20 years in the field of B2B marketing. He is passionate about harnessing the power of digital as an enabler, connecting people and ideas and driving innovation.