How employee experience and social recruiting can win the war for talent

Recruiting skilled workers becomes increasingly difficult for companies in the B2B world. Although a constantly growing number of jobs need

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5 questions to push your storytelling

Numbers tell, but stories sell. The product data sheet is a crucial marketing asset – but it is not qualified

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AI is a disruptor. So is imagination.

President of Bader Rutter, David Jordan shares his thoughts on Artificial Intelligence (AI) and its role in B2B Marketing. As

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    Employee Advocacy: Employees are your best brand asset

    Why consider Employee Advocacy? Most companies find getting their messages across to their target audience challenging. Except for the largest

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