Stories By Annette Fernandes

Posted by Annette Fernandes on 15th Sep 2022

MarTech unicorn 2.0: top-notch professional and multitool

Marketing knowledge, martech stack literacy and business sense are all skills required from highly sought-after MarTech professionals (unicorns!). A top-notch

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Posted by Annette Fernandes on 24th Feb 2021

Origins of Agile

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not

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Brand Value in B2B Marketing

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Posted by Annette Fernandes on 29th Sep 2020

Logical Transformation for Brand Marketers

Before positioning their company as a ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to

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The Courageous Marketer: A guide for the fearless

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Posted by Annette Fernandes on 25th May 2021

Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B

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    Posted by Annette Fernandes on 28th Jan 2021

    Digital B2B Sales enablement in current and post-pandemic worlds

    For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We're observing that

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