Stories By Annette Fernandes

MarTech unicorn 2.0: top-notch professional and multitool

Marketing knowledge, martech stack literacy and business sense are all skills required from highly sought-after MarTech professionals (unicorns!). A top-notch

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Origins of Agile

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not

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Logical Transformation for Brand Marketers

Before positioning their company as a ’thought leader’ for digital transformation, many of the B2B IT Brand Marketers need to

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Emotion – The most misunderstood word in B2B Marketing

Over the years, we have had many discussions with clients and peers regarding the role that emotion plays in B2B

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    Digital B2B Sales enablement in current and post-pandemic worlds

    For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We're observing that

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