Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 30th Apr 2019
It’s no surprise that winning new business is one of the top challenges that agency owners face. In the 2018 Benchpress agency survey, 38% of UK agencies stated that winning business was their biggest challenge after recruiting talent. More surprisingly, it was the fact that 66% did not have a business development plan.
We recently conducted some research and also asked our BBN partners to provide their best advice and critical tips for winning the right type of new business. We’ve now collated all these insights and produced this best practice guide for agencies who want, or need, to win more new business.
To read our top 10 best practices, please click on the thumbnail below:
Posted by BBN Central on 30th Apr 2019
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowPosted by BBN Central on 24th Mar 2023
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
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