Posted by BBN Central on 28th Sep 2023
BBN adds new Iberian agency to its partnership
The addition of communications consultancy solidifies BBN's presence in the Iberian Market. We announce this week that BBN has added
READ MOREAre you prepared to take your brand global?
Posted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace.
These rewards are not easy to achieve. It takes time, discipline and a definitive process. In the application of BBN’s highly effective Brand Asset Management (BAM) model, we utilize a proven process to create a rational way to make decisions, resulting in a common vision and inspired consensus for the brand identity. The BAM model was co-developed by an international team of strategists from BBN partner agencies. It represents the synthesis of global best practices and has been peer-reviewed, tested and internationally vetted.
An organisation-defining brand is important to any company that wants to try to stake out its position and differentiate itself in the marketplace.
There are five key elements we have learned to be critical factors, all essential for the success of any global branding effort.
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Posted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
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Posted by BBN Central on 24th Sep 2023
The Creative Crisis and Opportunity in B2B Marketing
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
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Posted by BBN Central on 19th Sep 2023
BBN Adds Two Veteran South American Agencies To Its Partnership
The addition of specialist B2B agencies in South America strengthens BBN’s global footprint to further address the marketing needs of
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Posted by BBN Central on 15th Aug 2023
Navigating Global Marketing Strategies for Maximum Impact
To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on
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