Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace.
These rewards are not easy to achieve. It takes time, discipline and a definitive process. In the application of BBN’s highly effective Brand Asset Management (BAM) model, we utilize a proven process to create a rational way to make decisions, resulting in a common vision and inspired consensus for the brand identity. The BAM model was co-developed by an international team of strategists from BBN partner agencies. It represents the synthesis of global best practices and has been peer-reviewed, tested and internationally vetted.
An organisation-defining brand is important to any company that wants to try to stake out its position and differentiate itself in the marketplace.
There are five key elements we have learned to be critical factors, all essential for the success of any global branding effort.
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Posted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
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Subscribe nowPosted by BBN Central on 24th Mar 2023
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
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