Posted by BBN Central on 12th Apr 2024
The Brave New World of B2B Influencers
Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MOREAre you prepared to take your brand global?
Posted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace.
These rewards are not easy to achieve. It takes time, discipline and a definitive process. In the application of BBN’s highly effective Brand Asset Management (BAM) model, we utilize a proven process to create a rational way to make decisions, resulting in a common vision and inspired consensus for the brand identity. The BAM model was co-developed by an international team of strategists from BBN partner agencies. It represents the synthesis of global best practices and has been peer-reviewed, tested and internationally vetted.
An organisation-defining brand is important to any company that wants to try to stake out its position and differentiate itself in the marketplace.
There are five key elements we have learned to be critical factors, all essential for the success of any global branding effort.
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Posted by Rodger Jones, Senior Strategist - BBN USA on 16th Apr 2019
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Posted by BBN Central on 5th Apr 2024
From Insights to Action: Navigating Data-Driven Marketing
In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing
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Posted by BBN Central on 29th Mar 2024
Video AI Sora: A Revolution for B2B Marketing Too?
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
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Posted by BBN Central on 19th Mar 2024
ABM Readiness – Part II – Debunking ABM Myths
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