play and win factors
BBN has over a thousand B2B specialists working in 61 offices in 32 countries, and it has over 500 clients from 23 different B2B sectors generating over $187 million in global billings. Although we’re proud of these numbers, they are only ‘play factors’, and we know you need more than that!
We understand that you need full alignment of your business to your marketing and sales strategy. But for this to work for you, demands new thinking and a new form of agency-marketer relationship. A relationship that requires trust and the agility to respond quickly and effectively to what you need at any given time. We believe this is our ‘win factor’.
As a result, BBN isn’t just a competitive member of the B2B marketing space, it’s the number one international B2B marketing and communications agency.
Strategise & Plan
Create & Design
Connect & Engage
Activate & Optimise
It’s about collecting insights and taking the long view. Whatever we do, it all starts with a strategic plan.
Creating a great brand is so much more than advertising. It starts with crafting great experiences and ideas.
BRANDING & IDENTITY
CAMPAIGN DESIGN & DEVELOPMENT
EVENT MARKETING & EXHIBITIONS
WEB & USER EXPERIENCE DESIGN
VIDEO / PHOTOGRAPHY
Engage with audiences like never before. More personal. More responsive. More measurable.
ACCOUNT BASED MARKETING (ABM)
MEDIA PLANNING & BUYING
CUSTOMER RELATIONSHIP MANAGEMENT
INTERNAL ACTIVATION (Branding & Communications)
PRODUCTION & FULFILMENT
SOCIAL MEDIA (& Social Selling)
Once we’ve helped you deliver your communications, we want to learn all we can to make it even better.
SEARCH ENGINE OPTIMISATION
Connected by our methodology
In a world of fragmented alliances, BBN is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, BBN committed at an early stage to creating world-class, best practice B2B marketing methodologies, processes and tools which have been adopted in all agency locations.
The result is BBN Navigator: the world’s only, truly integrated B2B marketing toolset. It allows BBN to guide marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing.
UNDERSTANDING YOUR CUSTOMERS
BBN INSIGHT is a specialist area that supports Account-Based Marketing practices by delivering industry, account and competition insight to enhance sales and marketing outcomes. This in-depth insight increases sales win probabilities while decreasing the cost associated with misinformed marketing activity.