Scaled up thinking
SERVICES AND SKILLS
With the alignment of over 1,130 people working across five continents, we collaborate daily in real time across territories to support our clients in every discipline. Our global service matrix model ensures that our clients have access to the exact marketing skills, industry expertise and the geographic footprint that they need, where and when they need it.
Beyond our collaboration and focus, we constantly innovate and have created the world’s only truly integrated B2B marketing toolkit, BBN Navigator. Navigator defines best practice B2B marketing methodologies, processes and tools. Enabled by our international learning and development program, it has been adopted in all agency locations.
Strategise & Plan
Create & Design
Connect & Engage
Activate & Optimise
It’s about collecting insights and taking the long view. Whatever we do, it all starts with a strategic plan.
Every brand is a promise. Our proven Brand Asset Management model will help you deliver on it — whether it’s developing a new brand or repositioning an existing one.
Are you connecting with the right people, at the right time, in the right place? Channel analysis and planning helps you identify the best ways to get through to customers.
Relevant content spurs a dialogue with your customers. We’ll work with you to zero in on what gets — and keeps — their attention.
More and more customers experience your brand through technology. Make sure you’re making the most of that opportunity across all your digital platforms.
Strategy isn’t a shot in the dark. You have to know your audience. What works and what doesn’t. Competitive audits, focus groups, UX analysis — whatever your project calls for, BR can deliver.
Creating a great brand is so much more than advertising. It starts with crafting great experiences and ideas.
BRANDING & IDENTITY
A great brand is one of a kind. Vital. Dynamic. Impossible to imitate. We’ll help you get to the heart and soul of your brand, to express its essence.
CAMPAIGN DESIGN & DEVELOPMENT
More than putting strategy into action, the right campaign makes it real — by giving customers something they can relate to. Our advertising and marketing energize your brand and brings it to life.
Messaging isn’t enough. Your brand should tell a story. Great content intrigues, surprises, educates and inspires your customers. So they’ll keep coming back for more.
Creative campaigns may change. Creative platforms endure. A platform is based on a foundational idea — big enough to work in any brand touchpoint, both now and long into the future.
EVENT MARKETING & EXHIBITIONS
Don’t get lost in the crowd. We can help make sure you get noticed. Generate buzz. And most important, identify leads you can transform into sales.
WEB & USER EXPERIENCE DESIGN
When designing any app or website, you have to consider how it looks through a user’s eyes. Is it easy to understand? Easy to navigate? It’s all about helping users achieve their goals.
VIDEO / PHOTOGRAPHY
The use of multimedia (videos and photography) enhances the visual effect and user experience during communication activation.
Engage with audiences like never before. More personal. More responsive. More measurable.
ACCOUNT BASED MARKETING (ABM)
It may be appropriate for your business to take a more direct approach and communicate with individual prospects or customer accounts as markets of one.
MEDIA PLANNING & BUYING
Broadcast. Digital. Out of home. Print. Our experts will find the right media mix to support your brand and your business.
Our centres in Europe and Asia Pacific can provide direct contact with prospects and customers to validate and qualify genuine leads.
CUSTOMER RELATIONSHIP MANAGEMENT
Synchronicity. It’s the basis for lasting customer relationships — when timing, content and delivery come together seamlessly.
The future of marketing is 1-to-1. Creating the kind of personalized, hands-on brand experience that endures.
We apply our expertise to every aspect of a project to create the most compelling brand experience. From apps and websites to sales enablement tools and more.
INTERNAL ACTIVATION (Branding & Communications)
Prospects and customers aren’t your only key audiences. You also need your own team working from the same playbook.
The right loyalty program can ensure your customer relationships last for many years. Give a customer advanced access to new products, special sales coupons or free merchandise.
How can technology help make you work smarter? We’ll help you identify and develop digital tools that streamline the sales and marketing process and help you truly connect.
Let us help you create smart collaborations with the intent to develop a mid-term or long-term marketing program designed to meet yours and your partner’s respective business goals.
PRODUCTION & FULFILMENT
We ensure your finished communications look, feel and behave as beautifully as we designed them.
Lets us help you automate the decision-making process of media buying by targeting specific audiences and demographics.
Unexpected ideas. Deep media relationships. In-depth industry knowledge. That’s what it takes to build and maintain a strong, dynamic PR program — one that connects with your key audiences.
You can’t afford to wait for a crisis to strike. By then, the damage is done. We’ll make sure you’re prepared long before it’s necessary. So you can tell your story — instead of others telling it for you.
SOCIAL MEDIA (& Social Selling)
It starts with listening. Then seeding content at the right moment. We’ll help keep you engaged, from building an online community to reaching influencers.
Once we’ve helped you deliver your communications, we want to learn all we can to make it even better.
It’s more than just measuring results. Analytics starts with establishing key performance indicators and processes for reporting and tracking. That’s the only way to know for sure if your program is working.
The potency of interpretation and analysis of data and converting it into valuable information and knowledge is enormous and can have a huge impact on your communication success.
Brand-building isn’t an exact science. But we can help you establish the best measures of success. So you’ll know whether you’re hitting the mark.
SEARCH ENGINE OPTIMISATION
Every search engine performs the same basic job: to provide answers. When prospects and customers have questions, SEO helps your site deliver on what they’re looking for.
Our digital news center turns headlines and internet trends into business-relevant insights. So you can stay informed — and stay ahead of the news cycle.
Connected by our methodology
In a world of fragmented alliances, BBN is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, BBN committed at an early stage to creating world-class, best practice B2B marketing methodologies, processes and tools which have been adopted in all agency locations.
The result is BBN Navigator: the world’s only, truly integrated B2B marketing toolset. It allows BBN to guide marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing.