play and win factors

BBN has over a thousand B2B specialists working in 45 offices in 29 countries, and it has over 300 clients from 23 different B2B sectors generating over $172 million in global billings. Although we’re proud of these numbers, they are only ‘play factors’, and we know you need more than that!

We understand that you need full alignment of your business to your marketing and sales strategy. But for this to work for you, demands new thinking and a new form of agency-marketer relationship. A relationship that requires trust and the agility to respond quickly and effectively to what you need at any given time. We believe this is our ‘win factor’.

As a result, BBN isn’t just a competitive member of the B2B marketing space, it’s the number one international B2B marketing and communications agency.
Strategise & Plan
Create & Design
Connect & Engage
Activate & Optimise

It’s about collecting insights and taking the long view. Whatever we do, it all starts with a strategic plan.

BRANDING STRATEGY

CHANNEL STRATEGY

CONTENT STRATEGY

DIGITAL STRATEGY

RESEARCH

Creating a great brand is so much more than advertising. It starts with crafting great experiences and ideas.

BRANDING & IDENTITY

CAMPAIGN DESIGN & DEVELOPMENT

CONTENT DEVELOPMENT

CREATIVE PLATFORMS

EVENT MARKETING & EXHIBITIONS

WEB & USER EXPERIENCE DESIGN

VIDEO / PHOTOGRAPHY

Engage with audiences like never before. More personal. More responsive. More measurable.

ACCOUNT BASED MARKETING (ABM)

MEDIA PLANNING & BUYING

CONTACT CENTRE

CUSTOMER RELATIONSHIP MANAGEMENT

DIRECT MARKETING

DIGITAL DEVELOPMENT

INTERNAL ACTIVATION (Branding & Communications)

LOYALTY PROGRAMS

MARKETING AUTOMATION

PARTNER MARKETING

PRODUCTION & FULFILMENT

PROGRAMMATIC ADVERTISING

PUBLIC RELATIONS

REPUTATION MANAGEMENT

SOCIAL MEDIA (& Social Selling)

Once we’ve helped you deliver your communications, we want to learn all we can to make it even better.

ANALYTICS

BUSINESS INTELLIGENCE

METRICS

SEARCH ENGINE OPTIMISATION

SOCIAL MONITORING

Connected by our methodology

In a world of fragmented alliances, BBN is united by stronger principles and methodologies. We collaborate daily, and a significant amount of our client work involves the active participation of more than one territory. To streamline that process, BBN committed at an early stage to creating world-class, best practice B2B marketing methodologies, processes and tools which have been adopted in all agency locations.

The result is BBN Navigator: the world’s only, truly integrated B2B marketing toolset. It allows BBN to guide marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. And it helps us, internally, to deliver a tried, tested and definitive approach to local and international B2B marketing.

Strategy

Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.

Creative

Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.

Connection

C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximise the effectiveness and profitability of campaigns.

Activation

Our International Account Management toolkit ensures consistent execution of our proven Go-To-Market strategies to better connect your internal and external audiences.