Posted by BBN Central on 24th Sep 2023
The Creative Crisis and Opportunity in B2B Marketing
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by Annette Fernandes on 19th Jun 2018
The more efficient your process, the more chance of success, which seems blindingly obvious but in the early stages of any technological advance, clients and agencies often take the technology development as the answer itself, rather than the delivery mechanism. This, in turn, means that differentiation; the brand and real relationship building; are often neglected at the altar of technical wizardry. Objectives tend to become quantitative in the early stages of these new technologies, especially in the client’s eyes, and it is easy to see the technology as the solution rather than the enabler.
I always regarded technology as the blessing that increasingly enabled you to “do the job properly”.
The most successful marketers combined these marketing laws with:
Tim Hazelhurst founded his own successful agency back in 1973; in 1980 founded Brit-Am to introduce UK clients to the USA and, in 1987, created BBN. Tim was a founding member of ABBA (since evolved into BMC) and was the first recipient of Business Marketing’s “Lifetime Achievement Award”.
Posted by Annette Fernandes on 19th Jun 2018
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Subscribe nowPosted by BBN Central on 24th Sep 2023
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Central on 19th Sep 2023
The addition of specialist B2B agencies in South America strengthens BBN’s global footprint to further address the marketing needs of
READ MOREPosted by BBN Central on 15th Aug 2023
To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on
READ MOREPosted by BBN Central on 3rd Aug 2023
Staying close to the action and putting your best foot forward in a new market should also include a team
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