Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by Annette Fernandes on 19th Jun 2018
The more efficient your process, the more chance of success, which seems blindingly obvious but in the early stages of any technological advance, clients and agencies often take the technology development as the answer itself, rather than the delivery mechanism. This, in turn, means that differentiation; the brand and real relationship building; are often neglected at the altar of technical wizardry. Objectives tend to become quantitative in the early stages of these new technologies, especially in the client’s eyes, and it is easy to see the technology as the solution rather than the enabler.
I always regarded technology as the blessing that increasingly enabled you to “do the job properly”.
The most successful marketers combined these marketing laws with:
Tim Hazelhurst founded his own successful agency back in 1973; in 1980 founded Brit-Am to introduce UK clients to the USA and, in 1987, created BBN. Tim was a founding member of ABBA (since evolved into BMC) and was the first recipient of Business Marketing’s “Lifetime Achievement Award”.
Posted by Annette Fernandes on 19th Jun 2018
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Subscribe nowPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MOREPosted by BBN Central on 21st Feb 2023
We are pleased to announce our recent expansion by adding a new agency partner with offices in the US, Middle
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