Posted by BBN Central on 23rd Jun 2022
BBN continues to grow its roster of global B2B marketing agencies
Two new partners in the U.S. help round out growing technical marketing offerings to help businesses reach customers smarter and
READ MOREPosted by Tim Hazlehurst - BBN Founder on 19th Jun 2018
The more efficient your process, the more chance of success, which seems blindingly obvious but in the early stages of any technological advance, clients and agencies often take the technology development as the answer itself, rather than the delivery mechanism. This, in turn, means that differentiation; the brand and real relationship building; are often neglected at the altar of technical wizardry. Objectives tend to become quantitative in the early stages of these new technologies, especially in the client’s eyes, and it is easy to see the technology as the solution rather than the enabler.
I always regarded technology as the blessing that increasingly enabled you to “do the job properly”.
The most successful marketers combined these marketing laws with:
Tim Hazelhurst founded his own successful agency back in 1973; in 1980 founded Brit-Am to introduce UK clients to the USA and, in 1987, created BBN. Tim was a founding member of ABBA (since evolved into BMC) and was the first recipient of Business Marketing’s “Lifetime Achievement Award”.
Posted by Tim Hazlehurst - BBN Founder on 19th Jun 2018
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Subscribe nowPosted by BBN Central on 23rd Jun 2022
Two new partners in the U.S. help round out growing technical marketing offerings to help businesses reach customers smarter and
READ MOREPosted by BBN Central on 22nd Jun 2022
Ville Murtojärvi, Head of digital marketing & creative content at ID Luxus (BBN Finland), shares how their agency is lucky
READ MOREPosted by BBN Central on 8th Jun 2022
Growing demand for B2B marketing services in developing economies is driving agency growth in the region BBN, the world’s B2B
READ MOREPosted by BBN Central on 27th May 2022
David Jordan, President of Bader Rutter, shares some of his thoughts on how important emotion is in B2B Marketing and
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