Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREB2B TV – Episode Three
Posted by BBN UK (London) on 14th Nov 2017
Episode 3: Creativity in B2B – our top 6 campaigns from the industry
With special guest, Creative Director; LJ Spencer, BBN UK (London)’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.
Sit back, relax and enjoy watching some of the best creative work from our industry…
Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting small to medium sized businesses.
Posted by BBN UK (London) on 14th Nov 2017
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Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
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Posted by BBN Central on 13th Mar 2023
Become an ABM Shark with Insights
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
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Posted by BBN Central on 3rd Mar 2023
The Courageous CMO: Paves the way
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
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