Advertising spending is up 4.7%: what that means for B2B marketing

Find out from our experts at wobAG where marketers are currently investing, where they're refraining from investing and what that

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ARE YOU PROVING THE VALUE OF BRAND BUILDING ACTIVITY?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their

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WHY B2B NEEDS DON DRAPER

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to

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    Big Long Ideas

    what they are and why we need 'em Ad agency creatives know what it’s like. You’ve come up with a

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