B2B TV – Episode One

INTRODUCING B2B TV…

Under the Influence is BBN UK’s first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

The first episode discusses ‘Emotional vs Rational’ in B2B marketing. Watch it here now…

You can also download the latest whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness.

Key findings include:

• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40

Do check out

We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.

Hello!

SUBSCRIBE NOW.

1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now

MORE RELEVANT STORIES ON

BBN expands its partnership in Asia Pacific

The addition of two specialist B2B marketing agencies solidifies BBN's presence in Asia Pacific. We're delighted to have added two

READ MORE

9 Reasons Why CX Matters More Than Ever

Welcome to the fifth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless

READ MORE




Quality Over Quantity: A Strategic Content Investment

Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless

READ MORE

The Brave New World of B2B Influencers

Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the

READ MORE
Translate
Share via
Copy link