Under the Influence is BBN UK’s first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.
The first episode discusses ‘Emotional vs Rational’ in B2B marketing. Watch it here now…
You can also download the latest whitepaper, which gives insight into the results of the largest study of B2B marketing effectiveness.
Key findings include:
• The top 3 brands in any market get 90% of the sales
• The optimum balance of brand and activation expenditure is 60:40
