Sarcasm: The highest form of creativity

Peter Lyall is a certified management consultant and has taught brand strategy and communications at Henley Business School and Robert

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Four themes for B2B marketing in 2021

Matthias Specht, CEO of BBN Germany, outlines four critical themes around B2B marketing that B2B marketers should have on their

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Engaging employees: Internal branding pays dividends

In today’s new economics of service, it’s critically important to unite employees within an organisation so they are pulling in

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    Please, no more propaganda

    The disciplines and craft of journalism have changed corporate communications – for the better. New opportunities to cut through the

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