BBN expands its partnership in Asia Pacific

The addition of two specialist B2B marketing agencies solidifies BBN’s presence in Asia Pacific.


We’re delighted to have added two new Asia-Pacific (APAC) agencies to our partnership. Joining BBN are Brew Interactive, a digital marketing agency headquartered in Singapore that focuses on content media and account-based marketing for high-growth companies, and Custom Media, an award-winning full-service B2B agency located in Tokyo that harnesses local and international expertise to bridge the gap between Japan and the world.

Brew Interactive and Custom Media are fantastic additions to our partnership of agencies,” said Annette Poyser, BBN Executive Director. “These global B2B marketing agencies add depth and breadth to an already incredible partnership. Unlike a traditional network of agencies, BBN is a true partnership where we share information, procedures, and the common goal of how to best serve clients in any corner of the world where they need marketing services. Adding these agencies bolsters BBN’s presence in APAC, a strategic and growing region for B2B marketing.”

“Fifteen years into our existence, we are excited about being asked to join such a well-regarded, international marketing partnership,” said Marcus Ho, founder and managing director at Brew Interactive. “While we have seen great success in Singapore and throughout the region since we opened our doors in 2009, we are looking to support our clients as they seek to grow beyond our region. BBN–with its global presence and the partnership’s reputation–is the best way for us to prepare to meet the demands of our current clients in growing internationally and attracting new clients.”

“We are delighted to join BBN and look forward to collaborating, contributing and learning from this amazing group of B2B global agencies,” said Robert Heldt, CEO and co-founder of Custom Media. “Custom Media is a full-service B2B agency offering marketing solutions that unite data with creativity. Established in Tokyo in 2008 as a publisher of business magazines for foreign chambers of commerce in Japan, we swiftly expanded our services to include content marketing, creative and design, digital and social. At our core, we are content creators with a passion for humanizing B2B brands through the power of storytelling. Joining BBN is an excellent vehicle to help us support global businesses expanding in Japan and Japanese companies expanding internationally.”

BBN’s approach is based on offering integrated delivery teams to its international clients, who have in-depth industry experience, technical and creative competencies, and geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global partners, BBN can give clients a one-agency experience.

Recognised as one of the Top International B2B Marketing Agencies [1], BBN partners employ more than 1,500 B2B specialists in 71 offices spanning 30 countries, speaking 37 languages. BBN Partners has over 500 clients from 23 different B2B sectors, generating over $185 million in global billings.

[1] B2B Marketing, B2B Marketing Agency Benchmarking Report, 2023

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