BBN - The World's B2B Agency in Japan

The world’s b2b agency in Japan

Custom Media is a full-service B2B agency offering marketing solutions that unite data with creativity, and they harness their expertise to bridge the gap between Japan and the world. They are inspired by the process of humanising B2B brands through the power of storytelling. They understand that Japan can be a rewarding market for global businesses, but it’s not an easy one to enter. To succeed here, you need a partner that understands how Japanese business decision-makers think.

Custom Media has helped global businesses succeed in Japan for more than 15 years, and their clients include companies in the fields of technology, finance, manufacturing, healthcare, energy, education, and real estate. Through their experience helping international brands achieve their business goals, they have developed a proven approach that delivers results. Their range of services includes strategy, branding, content & creative, digital experience, paid media & demand generation, and account-based marketing. With a team that spans the globe—coming from 12 countries and speaking 15 languages—Custom Media is able to blend local insights seamlessly with international perspectives.

Visit the Custom Media website

Key People

Robert Heldt
CEO
Robert regularly advises global brands on their market entry and expansion strategies for Japan. He has a passion for high-quality creative work and delivering strategic marketing solutions with a results-driven approach. He has an MBA from McGill University and a qualification in Digital Transformation Platform Strategies from MIT Sloan.

Sam Bird
COO
Sam brings a wealth of experience in both B2B and B2C from an extensive agency career and in-house roles as CMO. He has delivered integrated marcom campaigns across ABM, demand generation, marketing automation, performance marketing, digital and social for blue-chip, mid-market and start-up brands in Japan, APAC and the UK. Sam holds an MBA from McGill University, a mini MBA in Marketing, and is a Google Data Analytics professional.

Jody Pang
CRO
Fully bilingual, Jody is our strategic accounts lead with over 13 years of experience working in Japan. She leads our key client projects and provides marketing consultation to help global clients navigate through the Japanese market, while keeping their brand identity aligned with other markets.

Megumi Okazaki
CSO
As a strategic director with over a decade of experience in marketing at Custom Media, Megumi is responsible for leading the strategy department and providing expert insights to help global clients achieve their goals in Japan.

Brian Susantio
CTO
With over 14 years of technological expertise, Brian has been the driving force behind aligning technology with Custom Media’s broader business objectives. As the cornerstone of our digital transformation, he introduced significant operational strides. Through his visionary approach, Brian has fortified Custom Media’s position as an industry leader, consistently delivering unparalleled value to our clients.