We’re Back: Stein IAS Returns as BBN’s b2b agency in New York

Posted by BBN Central on 10th Oct 2022

BBN welcomes back founding B2B agency Partner after seven years

We announce today Stein IAS has rejoined BBN. The addition will put global networks and “agencies” on notice that BBN intends to once again step-up what clients should expect of a true, international agency.

“More and more, our clients are demanding local engagement and global delivery,” said Craig Duxbury, Chief Client Officer, Stein IAS. “A lot of agencies and networks make those promises but when it comes down to it, despite having dots on maps, they are not joined up, and the offer and capabilities are suspect.”

 

Duxbury added, “For us, coming back to BBN was the answer, and we intend to elevate the expectations clients have of their agencies, as well as help BBN continue to progress its sophisticated offering.”

B2B Agency Pioneers

As a founding Partner of BBN more than 35 years ago, IAS (Industrial Art Services), as it was known then, were one of, if not the first, agency in the UK to focus purely on B2B marketing. In 2015, having acquired Stein in the US, the newly formed Stein IAS departed BBN and set out to merge its two agencies and focus on growing their scale and fame to remarkable success.

“BBN is built on a great legacy,” said Clif Collier, CEO, BBN. “From an innovation mindset to the constant collaboration and generosity of spirit that has become part of our DNA, the influence of Stein IAS on our organization has always endured. We expect that to continue as we collectively move forward and address the evolving requirements of international clients.”

 

BBN in New York

By re-joining BBN, Stein IAS puts an exclamation point on one of the most successful years in BBN’s history. In 2022, BBN welcomed seven new Partners and three new Strategic Partners. In addition, BBN has secured major global engagements from international brands totalling more than $2MM.

Known the world over for its technical and creative prowess, Stein IAS will enhance not only BBN’s global footprint by adding offices in New York, Shanghai and San Francisco but will also enhance BBN’s burgeoning ABM and Creative Centre of Excellence.

 

See Also: BBN continues to grow its roster of global B2B marketing agencies

Recognised as one of the Top International B2B Marketing Agencies[1], BBN partners employ more than 1,250 B2B specialists working in 66 offices spanning 32 countries, speaking 35 languages and has more than 500 clients from 23 different B2B sectors generating more than $187 million in global billings.

[1] B2B Marketing, B2B Marketing Agency Benchmarking Report, 2022

Posted by BBN Central on 10th Oct 2022

Do check out

Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!

Hello!

SUBSCRIBE NOW.

1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now

MORE RELEVANT STORIES ON

Posted by BBN Central on 19th Jul 2024

Deja Vu in Marketing: Bridging the Gap between CFOs and CMOs

A recent survey reveals a 30% confidence gap between CFOs and CMOs in marketing's revenue potential. This article explores why this gap exists and how marketing leaders can reclaim their influence.

READ MORE

Posted by BBN Central on 16th Jul 2024

Insights from the Content Marketing Landscape in Japan

Discover the latest trends and insights in content marketing from Custom Media's comprehensive report on the Japanese media landscape. Learn about the importance of storytelling, top objectives, and challenges in content marketing.

READ MORE




Posted by BBN Central on 12th Jul 2024

Harnessing the Power of Persuasion: Aesop’s Wisdom in AI Marketing

Explore the timeless wisdom of Aesop’s “The North Wind and the Sun” in the context of modern AI marketing, highlighting the transition from forceful tactics to personalized, empathetic approaches that truly engage B2B buyers.

READ MORE

Posted by BBN Central on 5th Jul 2024

User-Centric B2B: Transforming Landing Pages into Memorable Experiences

Traditional B2B landing pages are becoming obsolete. Learn how to create memorable user experiences that foster trust and engagement with strategies for interconnectivity, interactivity, personalization, and exceptional service.

READ MORE
LOAD MORE STORIES
Translate
Share via
Facebook
X (Twitter)
LinkedIn
Mix
Email
Print
Copy Link
Copy link
CopyCopied